Applying SEO Theory To Local Business Marketing Is Very Important In 2018

Applying SEO theory to local business marketing is playing it smart in this day and age. You want to get all the location tags right in your content, but that’s not everything. There are so many local SEO strategies, and yes, you can include them in your marketing plan. Search engine optimization is marketing at the base level, but there are ways to actually add other types of marketing strategies into your plan. For example, there is pay per click local SEO marketing. There are lots of good SEO companies available but before you begin to speak to them, you need to know a little about the subject.



You can reach out to the customers in your area in all kinds of ways. One great way to expand your presence and focus on local SEO marketing in terms of your content is to get a blog going. A good authority blog is going to feature posts that talk about the location of your business time and time again. You don’t want to overdo it, but you certainly want to get your point across, both with consumers and the search engines.


Think about how you can create and structure innovative posts that focus on SEO marketing. Your chief objective is to provide authoritative content, that can be outsourced with services like I Need Articles but with the right keyword research, you can do quite a lot in terms of search engine rankings. Let’s say you have a painting business. You are going to want to do more than just use the name of your city and the words ‘painting contractor.’ You are going to want to come up with all kinds of specific location tags.


Think outside the box, and start making local search engine marketing work for your business. It’s going to be great when you see what you are able to get done. It takes time to build such a campaign, but do it one post at a time. You can also have a professional look over the design of your site as well.

The Top Forms of Marketing

Online marketing is a very broad topic and industry. There are many different methods, tactics, consultants, and gurus out there. Among them include email marketing, sales funnels, AdWords, LinkedIn Prospecting, Yelp/YP, Manta, Facebook, Instagram, SEO, and so on. In almost all cases, they require a lot of active engagement with an audience. But one form of online marketing that is commonly overlooked, but very competitive, is SEO.

SEO is difficult for businesses for two reasons: Reliability of the consultant performing the work, and difficulty of the keywords.


Choosing the correct consultant is imperative to have proper SEO done for your website. As this Austin SEO¬†points out, improper SEO tactics can lead to detrimental returns for a website. You may actually penalize your site if you try to run tactics yourself or have a consultant that isn’t using proven tactics to do it. It’s important to find a company that has reputable sources and reviews and can show you some case studies on the work they’ve done.


SEO is an investment. It’s not something you can expect to happen in days or weeks and it’s certainly not something you can expect to get with a 50 or 200 bucks a month. SEO is expensive because of the level of expertise required to get you to that coveted top-tier rank. Everyone getting that GoDaddy SEO, for example, can’t get to the top rank for their industry. Someone has to be at the top, which means someone is benefiting more than others. It simply doesn’t make sense from a mass consumer perspective. SEO costs anywhere from $1000 – $5000 and upwards depending on the difficulty and competition involved. It also can take anywhere from 3-18 months depending on the same factors. You’re going to rank a lot more quickly for “real estate round rock tx” than you are for “austin real estate”, for example.

Hopefully this helps with a couple points on why SEO is so important and why it’s so difficulty and pricey. The company we mentioned also has some information that you can find on their social profiles and associated website.


6 Considerations When Choosing An SEO Agency

The digital world is constantly changing. Long gone are those days that marketing could only be done via physical world media like TV, billboards, radio, etc. Presently, businesses of all sizes are now pushing hard to market their products and brands in the digital space through a wide variety of tools including content marketing, SEM, PPC, email marketing, and so on.

Although you can use any of those methods listed above, it’s crucial that Search Engine Optimization (SEO) is at the top of your list. You probably already know the power of SEO marketing, and the great results it can produce, especially when it comes to building a continuous stream of customers from the search engines.

Of course, the SEO space is quite competitive, and it does make sense to do some research before choosing an SEO agency responsible for your website’s optimization tasks. But why should you choose to work with a professional SEO firm? Well, a lot of information about SEO is abundant online, but if you want to generate good results that will take your business further, then a professional agency is the right option.

What to Look Out for When Choosing an SEO Agency

1. The Tools in Use
There are three main parts in SEO: off page optimization, on-page optimization, and technical SEO. Achieving effective results in any of these requires the use of some specific instruments and tools by an SEO professional. As such, if you find out that the agency performs SEO manually, then keep off because it’ll be difficult for the firm to produce credible results, and you can’t hold it accountable for the results.

On the other hand, if the agency utilizes high-end, up to date search marketing tools to do a competitor analysis or conduct an SEO audit, you can rightfully bet on it. This way, you can be sure that they collect and analyze the relevant data before they start working on your website. The result is improved traffic, more clients, and more revenue.

2. Number of Clients Served
In general, the good, reputable agencies should never run out of clients. More so, they should have a long track record of producing significant results for their former clients. A good way to evaluate this is be searching for client reviews to find out if the agency you want to hire has cemented its name in the niche. Also, you can ask for recommendations from family, colleagues, and friends. Search marketing agencies that do not have anything to hide will be happy to give you any information you require.

3. SEO Certifications
Be sure to check if the firm has employed professionals that are qualified to deliver the most value to their clients. In general, a good SEO agency should hire at least a few Bing- or Google-certified search optimization experts. In many cases, these experts should hold a GA certification. Don’t forget also to check out whether the agency is a Google partner. Only the most reputable and professional companies that do digital marketing can be awarded the partner badge.

4. Supporting Services
Will the agency be offering you SEO as a standalone service or will you receive supporting services to make the SEO more effective? Services such as Social Media Management, Web Design, Paid Search, and YouTube Management can be vital for driving more traffic to your website, and to keep your clients more engaged and interested once they land.

5. Content Creation
What kind of content will the agency be creating for you? Content is the backbone when it comes to driving traffic to your website. Some SEO companies don’t want to invest their money or time to help their clients develop proper content. Meanwhile, great SEO agencies like to heed the advice of the internet, and are more than ready to update your content, and get new content rolling on your site.

Remember to ask if the agency includes content strategy in its SEO services. Typically, you should get one blog a month, and they should encourage you to write your own articles. If content strategy never comes up, or if they fail to answer you, then you should head for the exit.

6. Length of Contract
In most cases, this won’t be mentioned initially, because the company will want to get you on the ropes before signing you up to their monthly retainer system. It’s therefore important to establish whether the agency will keep your business hostage for a year or more and if they give you some freedom to leave the deal in case the relationship isn’t working out for you.

However, keep in mind that SEO isn’t a quick magic trick. It will take weeks and months before it starts paying off. For this reason, you need to commit for a few months, even if you choose the per month option.

Overall, transparency is crucial when choosing the right SEO company. SEO agencies should work as partners to your business, which means they should have as much interest as you in helping you get more traffic, leads, and in turn more sales.


Picking The Right SEO Expert

Most people think that it is easy to do search engine optimization without the need to hire a professional. However, it is very important that you look for a search optimization assistance as it will help you achieve proper marketing attention. Below are the major reasons why you should hire an SEO company.

Search engine optimization takes time, effort and dedication
Search engine optimization companies usually have dedicated time to work on your SEO project. This enables them to offer the SEO effort required by SEO campaigns. It can take some time to see results and this can make you become less motivated to complete your do it yourself SEO campaign.

SEO companies have the necessary tools
Since SEO tools are ever-changing it is a good idea to hire skilled SEO’s as they have a suite of SEO tools to help them execute reports and other processes including keyword density reports, keyword research, traffic reports, keyword competition reports etc.

Just like any other job, the necessary tools and essentials are required to get the job done and experienced use of tools will aid in any SEO campaign. SEO companies are also up to date with the latest SEO trends and news and can help you improve your ranking within a short period of time. This can provide a greater Return on Investment (ROI).

Search engine optimization is not that easy
SEO is not all about starting a site and waiting to rank highly in the search engines. It is all about strategy and the strategy requires some form of engineering. Search engine optimization engineers use their skills, experience, historical methods, and best practices to boost the rankings of a website.

A good SEO engineer uses good judgment to know the methods that work and those that are useless or not allowed by the Search engines.


Professional and experienced SEO services will help you outrank your competitors
This is the major reason why most of the online businesses invest in professional and experienced SEO services. By hiring a professional and experienced SEO company, your website will outrank your competitors who may be using a do-it-yourself SEO technique.

SEO Company will help your business succeed online
It is important that you treat your website like a business and hire professional search engine optimization services. Successfully businesses employ other people to help them undertake day to day tasks so that you may have more time to concentrate on running your business successfully.

Many businesses fail because of using the do-it-yourself SEO strategy. Doing yourself is only right if the task you are performing is your profession or directly related to your business service. However, trying to do things such as SEO to save money can be damaging to your business.

Even though SEO services may seem like an expensive advertising avenue, it is cheaper than other online advertising options and the reward is also much greater. With the help of experienced SEO services, you will be able to increase website sales, traffic, and exposure. Check out Impactnext, a Houston SEO company, who has graciously helped us provide you this information.