• The course is for executives looking to build a strong foundation, or looking to fast track their understanding of direct marketing.
• The objective is to give each participant a strong knowledge base, which will empower him to roll out best-in-class Direct Marketing solutions.

• Online
• On-site through our partnerships with other colleges
• DMA (USA) Online Certified Marketing Professional Programme (DCMP)

FAQs for course applicants:

Q: I’d like to know more about the DMAI as an organization?
A: DMAI is a forum for Direct Marketing in India.

Q: Can the courses offered by the DMAI in direct marketing find me a job?
A: Yes. In fact, one of the unique features of our course is the exposure that we provide to the students. We have several methods to get your CV in front of corporate. This helps you in getting better-paying jobs, or assignments.

Q: What immediate value would I get out of doing the courses from the DMAI?
A: Exposure to the industry and relevant referrals.

Q: What’s the potential for Direct Marketing in India?
A: Over $1,00,000 million USD is the projected expenditure figure in the year 2011

Q: I’ve already spent a few years in direct marketing – are there any courses that can help me improve my existing skills?
A: Yes, the DM course is structured to respond to your uique requirements. Thus, if you are interning at a DRTV firm, the DMAI will make sure that you become knowledgeable about the DM aspects of the particular industry..

Q: What if I have very little direct marketing experience & knowledge ?
A: The DM course is delivered in a very simple format.  Also, you can write in with your queries for a period of a year.

Q: As a working executive, time is a big constraint. Does the DMAI have anything that suits my needs?
A: Yes, the course is designed to be available on real time and online.
This way you can work on the course at your convenience.

Q: After enrollment what if I miss a few classes? Can I repeat the course / class next year?
A: Yes, you can take up the course in the next year. However, fresh fees will have to be paid. You can write in with your genuine difficulty: we shall consider on a case to case basis.

Q: Can I pay the course fee in installments?
A: No, the payment has to be made in one shot in advance.
You can write in with your genuine difficulty: we shall consider on a case to case basis.

Q: Is there any funding or loans available one can avail?
A: Yes, we do have funding / scholarships available.
Please write in with your application: we shall consider on a case to case basis.

Q: Can I transfer my course to another person / candidate after booking ?
A: No.
However, please write in with your application: we shall consider on a case to case basis.

Q: How long is the course? – when do they start and finish?
A: The course could be finished at your ease within one year.
You can do it faster if you spend more time.

Q: I’d like to know more about your faculty, and tutors?
A:  World-class faculty have designed the course material.

Q: Are there two courses or only one & is it Certificate Diploma & which is the certification agency?
A: There are three courses i.e. one certificate & two diploma courses.

Sample Chapter:

Credit Cards – The India Genesis

Credit cards in India, made their debut in 1981, and are on the verge of an unprecedented boom. The market has shown over 30% of compounded annual growth in new cardholders base.

Its not that only the card numbers have increased, but even the types of cards on offer have seen a surge. Today the domestic card industry is flooded with different types of cards ranging from gold, silver, global, co-branded credit cards, smart to secure, .the list is endless. Foreign banks have shouldered the major responsibility of increasing the card base and adding value-added services to the card products in the past. This is also evident from the fact that the market share of these foreign banks is estimated to be well over 70%.

Cards: A brief scenario.
Young Indians are now being inundated with credit card offers and they are using their credit cards to run up severe debts. “Bad debt is fast catching up with consumers and is becoming a major worry for most banks,” The ‘default’ rate  is 8 per cent of all outstanding of  credit card companies, and may touch 10 per cent by year-end, he says. Probably the reason why multinational banks now hire three types of agents: for selling, for verification and determining credit worthiness, and for recovery. It doesn’t matter if your income is as low as Rs 10,000 to Rs 15,000 per month. In fact, entry-level employees form a major chunk of those taking personal loans. That’s why banks are aggressively marketing loans. Besides home loans and car loans… growing at about 40 per cent… there is a huge increase in the number of personal loans also.

Its not that only the card numbers have increased, but even the types of cards on offer have seen a surge. Today the domestic card industry is flooded with different types of cards ranging from gold, silver, global, co-branded credit cards, smart to secure, the list is endless.

Major Credit Card service providers..

HDFC Bank Silver……………………………Visa Card International Card
ICICI Bank HPCL…………………………….Visa Card International Card
SBI Cards Classic……………………………Visa Card Domestic Card
Standard Chartered Bank………………….Classic  Master Card International Card
American Express Green……………………Amex Card International Card
Thomas Cook Classic……………………….Visa Card International Card
Bank Of India Gold Navy…………………..Visa Card Domestic Card
Bank Of Baroda PARAS…………………….Own Card Domestic Card Card
Citibank NA CRY…………………………….Visa Card Domestic Card
Major Banks

Case Studies

* Chitralekha Group of Publications has recently announced the launch of ‘Watch Couture’, a premium journal for private distribution to the high-profile Standard Chartered Platinum cardholders. These cardholders are the CEOs and Directors of various companies, and are also members of various premium clubs and industry associations.

* SBI launched a credit card, SBI Social Card, the first affinity card in the country to feature four non-governmental organizations (NGOs). The social card allows the cardholder to donate to the NGOs every time they use it. The card will earn the customers double reward points. While one half will go to the NGOs. SBI Card will donate 20 per cent of the annual fees or renewal fees to the NGOs. Moreover, customers also have the option to issue standing instructions for a fixed amount to be donated to any of the NGOs. The non-governmental organisations that have the tie-up with SBI Card are Cancer Patients Aid Association, National Association for the Blind, SOS Children’s Villages of India and World Wildlife Fund, India.