DM Report

 Report on Direct Marketing in India

INDEX:

Delivery of the Direct Marketing Report:

  • The report will be delivered to you electronically within 24 hrs. on receipt of payment.
  • For a period of one year from the  date of payment, the updated version of the report will be provided anytime on request.

Other Services which come FREE alongwith subscription of the report:

  • Membership to the association for a year.
  • Subscription to the Marketing Directories.
  • Updates to the DM report.
  • Research on your behalf for a year.
  • We maintain an up to date database of all the contacts of the industry players mentioned in the report. Should you wish to contact them, please let us know, and we shall be happy to make the introductions.

How to pay for the report?

  • The Rs.10,000 INR or $250 USD for a period of one year from the  date of payment. subscription of the report.
  1. Depositing in Bank Account:
    • Cheque or Demand Draft.
    • Please deposit the amount in any branch of HDFC BANK.
    • Favoring: DIRECT MARKETING ASSOCIATION INDIA.
    • A/C NO. 00122000004687
  2. Using Paypal:
  3. Credit Card Payment:
    • Coming soon….

This report is regularly updated as follows:

  • Weekly updation by our researchers, and editors.
  • Answers to queries from marketers all over the world are also incorporated here.
  • Firms practicing Direct Marketing, Service providers, and professionals are also invited to beef up the report with their contributions.
  • Due to the up-to-date nature of the service, previous versions are trashed.
  • These report data were obtained from government sources, trade associations and publications, business journals, company literature, investment reports and interviews with industry players. In most cases, market data span the 2004-2008 period.

Extract Published at:

DM Report Pie Chart:

Step Forward:

We have re-classified the chapters of DMAI-reports in the following categories:

  • Environment
  • Marketing Segment
  • Industry Segment
  • Industry
  • DM Services
  • DM Enabler
  • DM Medium
  • DM Element
  • DM Tools
  • DM Case Study
The above would enable members easy searching the chapters & comprehension of its contents as well as for quick access of the desired information.

Report format:

This report serves to give readers an overview of Direct marketing in India.

Chapters cover legislations, players, marketing media with an emphasis upon the Direct Marketing element. Thus, for marketing media = Television, the focus in our report will be upon Direct Response Television marketing. The subject is then expounded by elaorating upon statistics, leading players, issues, and opportunities. The report is rounded off with case studies on integrated Direct Marketing.

This is a subscription-based report. This means that for a full year, you can:

> Ask for an updated version whenever you wish.
> Ask unlimited number of questions.

Format For the Chapters

* Introduction
* Top Players
* Size of the Market
* Case studies
* Statistics
* Issues
* Opportunities
* Movers and Shakers

For deserving students, considering them as a special case, please write to us ( with an attachment of your senior’s request ) for getting full content of the following two chapters free of cost:

(01) The environment : India: Economy
(02) The environment: Direct Marketing in India

Full Chapter from the Report:

Direct Marketing Association : India – Report : DM Medium: Payment Options

Contents

o   India / Globally
o   Cash
o   Internet payment gateways

  1. Pay Pal
  2. Western Union Money Transfer
  3. CCAvenue
  4. Webmoney

o   Post Office -
o   Mobile Phones

Introduction

India / Globally

Payment Options The use of electronic channels, including credit cards, to make payments for various transactions, including shopping is growing at a fast clip in India.
The value of total electronic payments (e-payments) showed an almost four-fold growth to cross the Rs 10,0000 billion-mark at the end of March 2008.

Cash

Some international mailers ask for cash to be inserted into prepaid reply envelopes. This is not correct.
There is always a chance of the money being taken away by the postman.

Cash On Delivery

Lastly the option of payment on delivery also exists.
The govt. department owned post offices deliver the goods via VPP.
Here the goods are delivered on receipt of cash.
The same sysytem is also available through privately owned courier companies where it is known as ‘Cash on Delivery’. The courier companies deliver the goods at your doorstep on receipt of money. The response is better in this option because the buyer feels more comfortable in paying only after receipt of the goods.

Internet payment gateways

like cc Avenue, and ICICI bank are also an efficient means of collecting. The plusses:

  • they have a higher approval rate than banks one and should be able to get a rate of 3 percent.
  • they’re affordable
  • they can often have you accepting payments in as little as 48 hours.

Pay Pal

Another option of payment is via the internet payment site “paypal”.
The person can pay via his paypal account directly to the mailers’ paypal account. One can now transfer one’s credit to one’s Indian bank account.

Western Union Money Transfer

  • There are over 50,000 Agent locations in India, including 8,500 Post offices and over 14,000 branches of leading banks
  • Funds generally available in minutes subject to terms and conditions of service, including Agent location hours and differences in time zones
  • No receiver fees, no bank account required

CCAvenue
CCAvenue gives your business a ‘Profitable Edge’ with comprehensive, affordable e-commerce solutions! It is the only payment gateway in India that takes care of all payment issues and lets you to focus on more important issues, like expanding your business and beating the competition.

Webmoney
smart solution for internet business. It is a multifunctional payment tool that provides secure and immediate transactions online.

Post Office -
In association with the Department of Post, Government of India, BharatMatrimony.com now provides an option called “Pay at Post Office”.

One can purchase their membership cards from any of the 700 Head Post Offices, across 18 States, to upgrade/renew one’s membership.

Mobile Phones
It is now feasible to use mobile phones as an alternative channel of delivery of banking services. One can leave home without a wallet and still make purchases.

Banks are now permitted to offer this service to their customers subject to a daily cap of Rs 50,000/- per customer for both funds transfer and transactions involving purchase of goods/services. Pre 2009…, such transactions were subject to separate caps of Rs 5000/- and Rs 10000/- respectively.
{ref.URL = http://www.banknetindia.com/banking/mobiledec09.htm}

Mobile banking is a part of successful growth strategy for banks in the US. Here, the mobile phone becomes an extension of online banking.
In India, where there are a large number of unbanked customers, the bank-branch network is too expensive relative to the revenue potential.
Yet, the cost to serve these customers through mobile phones is very low. So mobile phones will play a game-changing role for financial services in general and payments in particular.

A host of payment functions can get done by a mobile phone: paying for merchandise in stores, transferring money, paying and collecting bills and remittances, managing prepaid functions and redeeming coupons and loyalty programme credits.
Biometric payment is another payment type that is likely to witness growth in India. Microfinance loan disbursements by banks and microfinance institutions will use biometric fingerprints for authenticating the farmer.

Top Players

  • Post Office
  • Courier Companies
  • Mobile Operators

Size of the Market

Case studies

Statistics
Payments businesses are reliable revenue generators for banks. Global payments revenues were at $805 billion in 2008, up from $654 billion in 2006, and are forecast to reach $1.4 trillion by 2016.

In the US, credit card growth has slowed thanks to the sub-prime crisis. Debit cards are realising double-digit revenue growth.

The value of total electronic payments at the end March 2007 was Rs 2,356.93 billion.
The total number of electronic payments also jumped from 378 million in 2006-07 to 535 million in 2007-08,
according to the Reserve Bank of India data on retail electronic payments.

The credit and debit usage in retail transaction maintained higher growth trajectory.
The credit card payments in values terms were up by 40 per cent to Rs 579 billion in 2007-08.
The number of outstanding credit cards rose to 27 million from 23 million a year ago.

Though the number of debit cards (10 crore) far outweigh the outstanding credit cards ( 3 crore),
their value of payments using the former is much less.

The value of debit card payments saw 53 per cent jump to touch Rs 125 billion in 2007-08.
Options AvailableCredit Card: The number of people using credit cards has increased significantly in the last few years. Visa, Master Card, Amex are all in circulation.
The other option is via cheque for some people who do not have the credit card.

Issues

Opportunities

Additional Readings

Movers and Shakers

V. Rama Kumar, Founder & CEO, Tarang Software, Bangalore (www.tarangtech.com).
:: This company is into electronic payments, a sector witnessing growth.

Recent Buyers:

Recent Users:

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