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Our Advisory Board
The DMA: India operates under the guidance of a advisory board that comprises of luminaries from the industry from India and abroad.
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Douglas Sacks has worked on-site on five continents assisting both U.S. and international companies, non-profit organizations and government agencies establish operations and develop and implement direct marketing, database marketing, Internet and Web 2.0 campaigns. Presently a partner in Focus Worldwide, he was formerly an international marketing consultant. He also worked for Infocore, Inc. as head of their international marketing consulting division, ICS.
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Companies and agencies he has worked with include: the Dupont Corp., Acxiom, Experian, Time Warner Music, CNN International, Invest in Sweden Agency, Veritas Analytics, American Express, MasterCard International and UNICEF.
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Doug is the past Chair of the U.S. DMA International Council’s Operating Committee (OPCOM)
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2001-2003, and the former Editor of its newsletter, the Hot Press.
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He is: the author of more than twenty articles on international marketing and data privacy legislation, a contributor to several books on international marketing, and a frequent speaker at marketing events both in the U.S. and abroad. Since 2005 he has been a featured monthly columnist for “Direct Marketing International” Magazine (UK) www.dmionline.net.
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Affiliations past and present include: Board of Directors of the DMA of India, Executive Board (Director of Strategic Marketing) of Electronic Solutions of Pakistan (ESOLPK), New York University (Adjunct Asst. Professor of Marketing in the “Master of Science in Direct and Interactive Marketing” program). In 2001, NYU presented Doug with its Award for Teaching Excellence in the School for Continuing and Professional Studies. In 2007 he was invited to join the Founders Board for The Center for University Based Enterprise and Development at the University of New Haven in New Haven, CT (CUBED@UNH) (www.newhaven.edu/cubed). He is writing a book on International Marketing.
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Rob’s first job as in the Shell Canada’s newly formed Advertising Department in the summer of 1964. His main responsibility was to develop the Shell credit card, still in its very early days. This task introduced him to the discipline of direct marketing and its ability to create measurable relationships with its customers
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In 1974, Interwood was formed, first as a fulfillment service for direct marketing clients and then as a marketing company with the launch of its first 4 TV direct response offers in July 1974.
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In 1981, Interwood created its 1st DRTV commercial for a convection frying pan called Swiss Dry Cooker. It was a huge success and sold more than 200,000 units on CNN alone.
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In 1983, Interwood launched a DRTV operation in the US and this was followed in 1987 with the opening of a European base in London. As CNN (one of its stations) became global, Interwood followed it as an advertiser and introduced DRTV to distributors in 100+ countries
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1987 was also the year that Interwood launched Didiseven stain & spot remover on Canadian television. Its Canadian launch proved its success and it has since sold more than 20,000,000 tubes through its network
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In the 1990’s Rob served on the Board of Directors of the Electronic Retailing Association.
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In 1994, Rob was chosen the Direct Marketer of the Year by the Canadian Marketing Association
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In September 2007, Rob was awarded the Lifetime Achievement Award by The Electronic Retailing Association for his contributions over the years to DRTV around the world. Rob was the first non-American to receive this award.
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President, Synergy Management Consultants
(Member of DMA:India Board of Directors)
Mr. Swarup's expertise is in:
{Read More...}
(Member of DMA:India Board of Directors)
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Mr Shah is a Consultant for Business Start-Ups in Network Marketing.
His Network Marketing Consultancy encompasses the complete gamut of conceptualization to implementation, including Starter Kit, Products & Compensation Plan selection, Cost-Analysis, inputs for Software development & maintenance, Payout Analysis, inputs for development of Marketing Tools and Achievement plans, Logistic solutions, Back –Office Management etc.
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A Consultant Biochemist, he started his career in Jaslok Hospital Research Centre in 1977. After a tenure with TATA Exports for Medical Exports,
he switched over to marketing by going to Dubai for establishing a network for Diagnostic Products.
On his return from Dubai, he moved in as IT Chief of Atcom Technologies Ltd.
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He saw a bright future in Network Marketing and consulted for:
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a start-up Company.
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Versatile Informatics Technologies Pvt Ltd.
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Varié Marketing Concepts Pvt Ltd.
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Image Multitrade Pvt Ltd operating in 22 States ; with a network of 175,000 distributors.
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Mr Shah was featured as a “Versatile Marketer” in a leading Magazine “Fortune India” March, 2004. See Article. -
Mr Shah made a Keynote Presentation “Operational Issues to be considered in Network Marketing Companies” at Proactive Rural Marketing Strategies organized by Marcus Evans on 8th May, 2008 at Hyatt Regency Mumbai. See Presentation. -
Mr Shah made a Presentation “Network Marketing – An Alternate Distribution Channel for Rural Marketing” at 2nd Annual Rural Marketing Strategies organized by Marcus Evans on 17th July, at J W Marriott, Mumbai. See Presentation. -
- Following a career in advertising and then Brand Management at Reckitt & Colman (Ceylon) Ltd, Priyanga ventured out to pioneer Direct Marketing in Sri Lanka in 1992, inspired by an article he read on One to One Marketing,.
He set up the country’s largest marketing database as head of P B N Direct and conceptualized a highly successful DIY Direct Marketing tool, BUSINESS 5000 for B2B Marketers.
- He holds a Diploma in Marketing from the Chartered Institute of Marketing (UK) and Journalism from the Open University of Sri Lanka.
Priyanga is also the first Sri Lankan graduate from the CAM Foundation (UK) and the Institute of Direct Marketing (UK).
A recipient of a scholarship on mobile and e commerce to Japan, he was a finalist for the Marketer of the Year award from CIM, Sri Lanka Branch, for small businesses, for two consecutive years as well.
- Priyanga has been exposed to a wide range DM markets from LA, London, Australia, Middle East and of course the Asia region.
He introduced DM to the Maldives in 2009.
In recognition of his achievements and contribution to the advertising and marketing industry, he was elected a Fellow of the Chartered Institute of Marketing UK. Priyanga is also a regular presenter and contributor on Direct Marketing to the business community, academia and media.
- As CEO of Direct Solutions, he has set up and managed internationally acclaimed Customer Loyalty programs and steers his company and profession forward with innovative and yet practical strategies.
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Established in 1988, Guthy-Renker is one of the world's largest direct response television companies with annual sales of $1.8 billion dollars. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales.
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Guthy-Renker has domestic offices in Palm Desert, Calif. and Santa Monica, Calif. and International offices in England, Sweden, Germany, Japan, China, Australia and India. The company also sells Guthy-Renker products through third party distributors based throughout each continent - with new relationships forming each year. Guthy-Renker has a superior track record of customer satisfaction for two decades.
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Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels. Learn more at guthy-renker.com.
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Datamation is one of the largest Indian and South Asian CRM & DM Agency.
They have a large updated,
classified and segmented repository of up-market consumer as well as business names from
all parts of India, Sri Lanka, Bangladesh, Nepal & Pakistan.
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MLA (Mailing Lists (Asia) Ltd.) is a Direct Marketing Agency and the Leading International List Brokerage & List Management Firm in Asia. MLA India has the largest selection of Databases for the Indian and Overseas market and offers 1 Stop DM solutions including print and lettershop management, project management services, email/SMS marketing and broadcasting, response management/tracking amongst others.
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Gautam Sachdeva is the Managing Director of Group Impressions which spans businesses relating to Direct Mail, Advertising, Book Publishing and E-commerce. He has twenty years' experience in the industry. MLA India is a joint venture between Gautam Sachdeva and James Thornton, Founder of MLA.
Digital Strategist. Social Media Evangelist. Entreprenuer
Founder and CEO of Mobile Fundaz-a 360 degree digital marketing consulting company
that powers brand-consumer engagement & interaction via SMS, IVRS, Search engine
marketing, Search engine optimization, Reverse SEO, Social Media Marketing, Online
Reputation Management, Widget/Website/Blog/Game Design & Development as well
as Campaign Planning & Strategy.
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Awards:
Who's Who Awardee 2003 - NJIT
NJIT Student of the Year - 2003
NJIT Leadership Certificate
Beta Gamma Sigma Member
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Alumnus of:
Jai Hind College, Mumbai
WE School, Mumbai
New Jersey Institute of Technology, Newark, NJ
Emerson College, Boston, MA
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Aged 44 Years, BOLT national awardee. A Doctorate in Management having experience in various fields. Instrumental in implementation of Quality Systems for several corporates.
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Certified Strategic Management Teacher – Certified after attending a series of courses on Strategic Management conducted by all the IIMs, XLRI, MDI and IIFT.
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Research Ph.D (Management) from Kuvempu University under the guidance of Prof. B Bakkappa. (Business process Reengineering as a tool to improve competence of Indian Industries {with special reference to selected Indian Industries}).
Guided more than 65 Management related projects at MBA level.
Did a research on "Study of existing health services and need for medical colleges in Davangere District, Karnataka" for Bapuji Educational Association, Davangere during the months May-September 2001.
Writing case studies and Term papers on TQM, Services Marketing, Strategic Management, and Supply Chain Management.
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Participated in designing MBA Curriculum of Visveswaraiah Technological University, Belgaum, Karnataka. A member of syllabus framing committee for the subjects such as Total Quality Management, Services Marketing & Strategic Management.
Participated in designing New Governance for MBA Programme 2001-2003 of Visveswaraiah Technological University, Belgaum, Karnataka.
Examiner for Marketing and Project Works of MBA, Visveswaraiah Technological University, Belgaum, Karnataka.
Working as an Academic Counselor to MBA and PGDBA courses of Indra Gandhi National Open University (IGNOU), Davangere Centre, Karnataka.
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He has published/presented several Research papers.
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Mail Order Solutions, India (MOS) provides end-to-end integrated DM solutions in print production for international advertisers and marketers from any realm.
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The company offers world class Print Production and International Postal Services and Distribution.MOS, under the umbrella of Regency Group of Companies has enabled a revolution in the Indian Print production industry by focusing on better ROI scales to bring cost efficiency and advanced solutions to our customers.
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