Direct Marketing Association: India (DMA: India) appoints Vatsal Asher as Chief Executive Officer

DMA:India announces 3i vision–to create platforms for marketing professionals to interact, ideate & innovate

Mumbai – Direct Marketing Association: India has announced the appointment of Vatsal Asher as Chief Executive Officer.

In his new role at DMA: India, Vatsal shall be responsible for strengthening DMA: India’s presence as an apex body for advocacy of direct marketing practices.

On his new role, Vatsal said, “With multitude of choices, Indian consumers are becoming more discerning about their brand preferences and where they spend money. Considering this consumer behavior and the increasing media clutter, it is imperative for marketers to create data driven customer centric campaigns. From traditionally being defined as ‘response generating’ domain, direct marketing is now used for ongoing customer engagement. By emphasizing on global best practices for marketing services providers and marketers, I aim to carry forward DMA: India’s vision of establishing industry standards and promote the direct marketing community.”

Vatsal said, “Thanks to direct marketing going digital, it now considered as targeted and customer specific media rather than an intrusive form of marketing. In coming months I look forward to promote new trends and technology in direct marketing, besides creating platforms for knowledge sharing and innovation. We envisage instituting forums with active stakeholder participation in form of industry councils and regional chapters. We shall be organizing webminars, periodic meet ups and an annual colloquium modeled on global format to meet the objectives. Emphasis will also be laid on protecting consumer’s interest, thereby strengthen their belief in direct marketing. “

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