The Top Forms of Marketing

Online marketing is a very broad topic and industry. There are many different methods, tactics, consultants, and gurus out there. Among them include email marketing, sales funnels, AdWords, LinkedIn Prospecting, Yelp/YP, Manta, Facebook, Instagram, SEO, and so on. In almost all cases, they require a lot of active engagement with an audience. But one form of online marketing that is commonly overlooked, but very competitive, is SEO.

SEO is difficult for businesses for two reasons: Reliability of the consultant performing the work, and difficulty of the keywords.

Reliability

Choosing the correct consultant is imperative to have proper SEO done for your website. As this Austin SEO¬†points out, improper SEO tactics can lead to detrimental returns for a website. You may actually penalize your site if you try to run tactics yourself or have a consultant that isn’t using proven tactics to do it. It’s important to find a company that has reputable sources and reviews and can show you some case studies on the work they’ve done.

Difficulty

SEO is an investment. It’s not something you can expect to happen in days or weeks and it’s certainly not something you can expect to get with a 50 or 200 bucks a month. SEO is expensive because of the level of expertise required to get you to that coveted top-tier rank. Everyone getting that GoDaddy SEO, for example, can’t get to the top rank for their industry. Someone has to be at the top, which means someone is benefiting more than others. It simply doesn’t make sense from a mass consumer perspective. SEO costs anywhere from $1000 – $5000 and upwards depending on the difficulty and competition involved. It also can take anywhere from 3-18 months depending on the same factors. You’re going to rank a lot more quickly for “real estate round rock tx” than you are for “austin real estate”, for example.

Hopefully this helps with a couple points on why SEO is so important and why it’s so difficulty and pricey. The company we mentioned also has some information that you can find on their social profiles and associated website.

 

Affiliate Marketing DOs And DON’T Everyone Should Read

 

If you are looking for a great way to make money, affiliate marketing may be right up your alley. This is when you advertise products and services on behalf of a company and they pay you for referrals. Here are some do and don’ts you should keep in mind before you agree to anything.

DO make sure that you do your research before agreeing to work with a company. You do not want to have your name attached to a business that is known for bad practices. All it takes is a few minutes and a couple of searches and you should be able to find out if you a company is legitimate or not.

DON’T sign up for any programs that require exclusivity. This is pretty terrible since it means that you will only be allowed to sell things for them. Sure, it makes sense to prevent affiliates from working with direct competitors, but stopping them from working with others as a whole is unreasonable.

DO try the products and services before you try selling them to anyone. It is much easier to convince someone to try something if you have firsthand knowledge. It is not likely people will listen to you if the only thing you know us that a friend of a friend of a friend may have tried the products in the past.

This will also give you some knowledge of whether a product is actually worth selling. For instance, if you are trying to sell memberships to a gym that has training facilities, it would be a shame if the place was dirty with untrained staff and you were walking around tooting their horn without knowing this.

DON’T forget to tell people that you get paid for their referrals. There are some people who are not very trusting of those they meet on the Internet. You can make this even worse if it appears like you are using them to pad your pockets. You should be perfectly honest with people when it comes to admitting that you get incentives for everyone who chooses to sign up.

DO work for more than one company, but not so many that the quality of your work starts to suffer. It is probably best if you did not work on more than 3-4 campaigns at a time. Overextending yourself means that each company will not get the attention that they deserve. As a result, you will not make as much as you would otherwise. Also, try selecting companies that are in the same niche. It is easier to advertise many programs if they are related.

Now that you have all of this information available, it is time for you to put it to good use. There is plenty of money to be made, so go out there and get your share. Remember all of the tips you were just given if you want to increase your chances of doing well once you get started. Check out this internet jetset review to learn more about a well-known affiliate marketing course for beginners.