India Direct Marketing Association , database , mailing list , entry strategy

Membership ...

Contents:

Benefits of Membership
List of Members (Partial)
The DMA:India has as its member various foreign Direct Marketing Associations
Customized Services
How to become a member ?

Benefits of Membership ...

Subscription to The DM report. This report covers subjects like direct mail, publications, credit-cards, and telecomm; and is made available free to members.
Members are featured on the Members' page of the DMA: India website.
Members are featured on the Newsletters of the DMA: India which goes out to approximately 2000 people every month.
Networking through DMA:Indian events.
- Invitations to events, and discounts to major DM events, & publications : We send our recommendation to international conferences for Indian speakers.
Business leads: We handle enquiries from abroad. This is with regard to services available in India.
Use of the DMA: India logo , designed to convey best practices in DM.

We act as the forum to interact with other DMA: India members.
We answer your DM related queries (e.g. introducing you to DM agencies /consultants /list owners / letter shoppers).
- Thus, for instance, we introduced one of our members to the Malaysia DMA for his business trip.
Free List of Marketing Contacts.
Our site is very popular: see Stats. Members get a Free write-up on our endorsement page.
We provide Customized Services .. we inter-act with several firms in a variety of ways. Below are some examples.

List of Members (Partial)

Member firms belong to different areas of marketing:

viz., there are agencies, product-firms,
as well as marketing services- providers.

The total number of members are 200, with a roughly 50:50 split between the number of National and International members.

Mr. Danielle Smith: MH Direkt , Germany has offered comprehensive outsourcing solutions for e-commerce, direct marketing and mail order.
Ms. Jennifer Cowden : JR Direct - Global reach direct response marketing , Canada
Mr. Sandeep Padoshi: Readers Digest Book & Home Entertainment (I) Pvt Ltd
Mr. Firoz Havewala: Go Direct Mailing & Marketing P. Ltd. a direct mailing company that offers comprehensive customised solutions to facilitate business development.
Mr. R Debta: B usiness Lists
Mr. Mehul Desai: Mail Order Solutions Mumbai
Caitriona O'Mahony: IQPC Europe providing business leaders with the world’s leading conferences.
Mr. Rajesh Malik: Alokik Concept Marketing Pvt. Ltd
Mr. Dev Shah: Edeskonline.com Use eDesk Online to manage your: Office, your shares and stocks, your taxes, your school work and your brain. No software needs to be downloaded. Access it on your PC, Laptop or your Mobile.
Ms. Chicca D'Agostino: Focus Worldwide offers data solutions in emerging and established global markets in Europe, Africa, Latin America, Asia and The Middle East.
Mr. Rajesh Nair: Intermedia Prints P. Ltd. started with the objective of providing the best-in-breed “Communication Fulfillment Solutions”.
Mr. Dilip L. Panchmatia: Prabhadevi Estate Consultants
Ms. Amme Panchmatia: Gurukrupa Real Estate
Mr. Ankush Bhandari: Arvato Services India
Mr. Ravindrra Deshmukkh: Image MultiTrade Pvt. Ltd.
Mr. Sanjiv Swarup: Synergy Consultants works with successful clients to power their leap forward into a higher level of professionalism and efficiency.
Mr. Ian Heptonstall: Business To Business Exhibitions Ltd are acknowledged as one of the UK's leading providers of business development projects and events.
Mr. Joseph Thomas: Spring Global Mail {G3Worldwide Mail Logistics (I) Pvt. Ltd} is a global joint venture in cross-border mail combining the expertise, systems, networks and products of TNT, Royal Mail Group and Singapore Post.
Mr. Ashok Mahapatra: Unicef an international charitable organisation.
Mr. Saman: NetEdgecomputing.com offering innovative IT products and services.
Mr. Vipin Tanwar: Machwan Communication & Research providing a full suite of custom business intelligence, database and CRM solutions.
Mr. B. S. Rathi: Sumedha Fiscal Services Ltd. a leading fiscal expert in the financial services industry. The company offers a wide bouquet of services ranging from equities, commodities, insurance broking, to wealth advisory, portfolio management, personal finance, Investment banking and institutional broking services.
Mr. Suneel Kumar Vise: S. L. Living Marketing Pvt. Ltd. Indore
Mr. Vijay Dalwani: Sanda Wellbeing Pvt. Ltd.

The DMA: India has as its member various foreign Direct Marketing Associations e.g. from Austria, Taiwan, Panama .

Customized Services:

We inter-act with several firms in a variety of ways.

Here are some examples.

Helping a Magazine Seller in selling its subscriptions.
'Direct Marketing Report' helping to solve Direct Marketing queries.
Helping a Direct Marketing Service provider to market its services.
Meeting with Direct Marketing Association: India representative.
An event management firm wanted to market its DM event.
Introductions between Indian and foreign companies.
A firm required help in recruiting Direct Marketing staff.
We take up specific research assignments.
One may use our pages to advertise.

Detailed case studies are given below.

Case study A: Client selling magazine subscriptions

>It wished to retain a Direct Marketing service provider.

>The DMA: India put up this intention in its website and newsletters Several responses came in: both from members as well as from non-members, Credit references were checked.

>Our research team then set up two meetings.
>As the service provider was a member; the DMAI stood as guarantor.
>This exercise took three months to be completed.
>The magazine-selling client ultimately appointed one of the firms.

Case study B: This firm bought our DM report for US $ 100.
>The report was emailed to the firm within 5 minutes of receipt of the payment.
>The client had several follow up queries.
>Answers were compiled using phone calls by researchers.
>These updates were emailed again to the client.

Case study C: A DM service provider wished to market his services / publications.
>The DMA:India featured his message on its home page, and newsletters.
>The enquiries we received were further distilled to about 5 hot leads by our compilers.
>This exercise took about one month to complete.

Case study D: Meeting with Direct Marketing Association: India representative

>A large Europe based insurance company wished to enter the Indian market. Their consultant wanted an urgent overview of the marketing scenario.
>The DMA: India local representative met up with client's consultant.
>He made a presentation about the association's activities, and how the DMA: India could help the firm in its objectives.

Case study E: An event management firm wanted to market its DM event.

>The Direct Marketing Association:India endorsed the event.

>DMAI helped in selecting speakers, and prospecting for participants.

Case Study F: Introductions between Indian and foreign companies.
>We get requests from all over the world asking for introductions.
>These have resulted in major business for our members.
>We arranged the following introductions in the past..
a) Magnamail, Australia to Go Direct, Mumbai / AFL. Ltd, Mumbai
b) Star Lazer , Canada to M/s Mail Marketing, and Matrix Paging India P. Ltd. Mumbai
c) Indal Hydro (MNCo.) to The Home Shoppe Co. P. Ltd., Goa
d) C-W AGENCIES INC., Vancouver, Canada to Business Lists, Calcutta

Case study G: A firm required help in recruiting Direct Marketing staff.
> The Direct Marketing Association:India made introductions to profeessionals.
> Recruitment advertisement was published in DMAI monthly newsletter and the website.
> Initial screenings and interviews were conducted at the DMA: India office.
> On placement, a follow up was done every quarter.

Case study H: We take up specific research assignments. Cost is generally a minimum of US. $ 100.

Case study I: Web-Statistics: The average number of unique visitors on our website: Period = 01-31 May 2008 is 57. They come from several countries. One may use our pages to advertise.