India Direct Marketing Association , database , mailing list , entry strategy

Membership ...

Index:

Benefits of Membership
Benefits Directed to SMEs (Small and Medium Scale Enterprises)
List of Members (Partial)
The DMA:India has as its member various foreign Direct Marketing Associations
Customized Services
How to become a member ?
Sample Membership Certificate

1) Direct Marketing Report:

We publish a report on the Direct Marketing Scene of India.

This report serves to give readers an overview of Direct marketing in India.

2) Marketing Directories:

We publish a directory of Marketing Heads all over the India.

We publish a directory of Marketing Agencies all over the India.

This is ideal for any communication to the leading marketing decision makers.

Please click here, for an online demo of the list.

The directories are downloadable, online, and have CRM features.

3) Other Membership Benefits:

Members are featured on the Members' page of the DMA: India website.
Members are featured on the Newsletters of the DMA: India which goes out to approximately 2000 people every month.
Networking through DMA:India events. Invitations to events, and discounts to major DM events, & publications.
We send our recommendation to international conferences for Indian speakers.
Business leads: We handle enquiries from abroad. This is with regard to services available in India.
Use of the DMA: India logo , designed to convey best practices in DM.
We act as the forum to interact with other DMA: India members. We answer your DM related queries (e.g. introducing you to DM agencies /consultants /list owners / letter shoppers). Thus, for instance, we introduced one of our members to the Malaysia DMA for his business trip.
Our site is very popular (see Stats.). Members get a Free write-up on dedicated web-page.
We provide Customized Services .. we inter-act with several firms in a variety of ways. Here are some examples.
Our members have found the following services useful for introductions directly to our members:

Step 1.
They create a short note of their interest.

Step 2.
The DMA:India places the note on its website pages.
It also places the note in its monthly newsletter.
It also sends a list of members who are interested to you.

Benefits Directed to SMEs (Small and Medium Scale Enterprises): (*under Revision)

Researched list of customers.
Researched list of sales representatives.
Customer Relation Management tutorials.
Interaction with other SME Marketing Heads.
Job Forum directed towards SMEs.

List of Members (Partial)

Members who have given us the permission (to the extent they are comfortable) to place their profile on our website are mentioned below.

Members who do not wish to be featured on our website have specifically asked us to seek their permission before making an introduction.

Member firms belong to different areas of marketing:

viz., there are agencies, product-firms, as well as marketing services- providers.

The total number of members are 200, with a roughly 50:50 split between the number of National and International members.

Ms. Amme Panchmatia: Gurukrupa Real Estate
Mr. Ian Heptonstall: Business To Business Exhibitions Ltd are acknowledged as one of the UK's leading providers of business development projects and events.
Mr. Suneel Kumar Vise: S. L. Living Marketing Pvt. Ltd. Indore
ADCASH Marketing Services
Mr. Md.Shujauddin (MD)
www.adcashmarketing.in
:: Led by an energetic & enthusiastic team with more than 12 years of experience in interactive marketing(MLM) industry, ADCASH set itself on an impressive growth plan, launching innovative ideas integrated with pragmatic business plan.
Aghreni Technologies Private Limited
Mr. KG Manjunatha (Founder and CEO)
www.aghreni.com
:: Aghreni provides technology and domain focus to online marketing service providers. Aghreni has mastered global execution methodologies in managing and delivering projects and supporting production environments remotely. Aghreni has sound project management, development, quality assurance and support expertise for remote delivery.
Arvato Services India
Mr. Ankush Bhandari
www.arvatoindia.com
:: Arvato AG is an internationally networked Media and Communication Services Provider, and helps its customers succeed by applying experience, state-of-the-art technologies, creativity, passion, and a strong commitment to quality and innovation. arvato is a part of the Bertelsmann Group which is the world's most International Media and Services Enterprise with subsidiaries in more than 60 countries.
Belgian Post International
Mr. Marnix Bakker
www.belgianpostinternational.be
:: Belgian Post International is a business unit of De Post/La Poste, the Belgian national postal service. It itself is dedicated exclusively to international administrative and daily mail, direct mail and parcels.
Coresun Publishers (Indian Spectra Magazine)
Mr. G.Srinivasa Murthy
www.indianspectra.com
:: When you need to reach out to NRIs in the United States, INDIAN SPECTRA is poised to become your new vehicle of choice. INDIAN SPECTRA delivers hard-hitting editorial content touching upon a wide spectrum of topics of interest to the audience.
Data Consultancy Practice
Dun & Bradstreet Information Services India Pvt Ltd.
Mr. Amit Vakil
:: offers a wide suite of information solutions and its services are used extensively by banks, financial institutions, multinationals, corporate entities, public sector undertakings, exporters and importers.
Department of Post, India
Mr. J. Panda
General Manager - Marketing
http://www.indiapost.gov.in/
:: The Department of Posts comes under the Ministry of Communications and Information Technology. It is set to provide high quality mail, parcel and related services in India and throughout the world ; to be recognized as an efficient and excellent organisation exceeding the expectations of the customers, employees and the society.
Deutsche Post World Net
Mr. Joerge Hanser
www.deutschepost.de
:: Our retail outlet network: State-of-the-art service with high standards of quality and innovative services. Ideas that get your postal items on their way - simply, easily and using first-class processes. Deutsche Post World Net - the world's leading logistics group. Facts and Figures.
eDesk Online Pvt.Ltd.
Mr. Dev Shah
www.edeskonline.com
:: Use eDesk Online to manage your Office, your shares and stocks, your taxes, your school work and your brain. No software needs to be downloaded. Access it on your PC, Laptop or your Mobile.
Focus Worldwide
Ms. Chicca D'Agostino
www.focus-worldwide.com
:: Focus Worldwide offers data solutions in emerging and established global markets throughout the world.With access to multiple and mega databases in every global region, Focus Worldwide can offer services from list rental to market entry analysis, using methodologies similar to what it offers its U.S clients. Proven data quality, responsiveness and assured provenance based upon 20+ years of alliances and strong relationships throughout the global data industry.
GO DIRECT Mailing & Marketing P. Ltd.
Mr. Firoz Havewala
www.GoDirectonline.com
:: Go direct is India’s only direct mailing company that offers comprehensive customised solutions to facilitate business development. Established in 1995, by Firoz Havewala. His extensive experience in International markets provides Go direct a work style and expertise that transcends geographical boundaries.
G3 Worlwide Mail Logistics (India) Pvt. Ltd. / Spring Global Mail
Mr. Joseph Thomas
www.springglobalmail.com
:: Spring Global Mail is a world leader in the provision of international mail services to businesses.
We are a joint venture company, formed in 2001 by three of the world’s most dynamic and respected postal organisations: TNT of the Netherlands, Royal Mail of the United Kingdom and Singapore Post. We employ 1,100 people in 25 countries and our headquarters are located in Amsterdam, the Netherlands
Guruji.com Software Private Limited
Mr. Bharath K Rao
www.guruji.com
:: Guruji.com is the first crawler based search engine developed completely in India and designed to make search simple for Indian users. Their proprietary algorithm automatically identifies content on the web and organizes it in such a way that Indian users get search results that are most relevant, real fast.
ICLP Mumbai
Mr. Ainsley Pereira
www.iclployalty.com
:: ICLP is the world's NO 1 specialist loyalty marketing agency. ICLP is a global, full-service agency that has specialised in loyalty marketing for nearly two decades. They are recognised worldwide as leading loyalty marketing strategists & thought leaders, and have experience and expertise across a wide variety of sectors.
Image Multitrade Pvt. Ltd.
Mr. Ravindrra Deshmukkh
:: Image Multitrade Pvt Ltd has operations in 22 States; and has maintained a colossal network of 100,000 plus distributors.
InterMedia Prints Pvt. Ltd.
Ms. Rajesh Nair
www.intermediaindia.com
:: InterMedia was started with the objective of providing the best-in-breed “Communication Fulfillment Solutions” to our customers. To be a one-stop shop to our customers for their Design, Print, CD ROM Duplication and Interactive Communication requirements.
KRONO iinc
Mr. Manoj Rathi
www.krono.co.in
:: Krono iinc is a leading company offering complete direct marketing solution to your information processing needs. The company specializes in state of the art systems and technology to provide professional outsourcing service in the field of Email, SMS, Databases and other marketing related functions.
Mailing Lists (India) Pvt. Ltd.
Ms. Nikki Naik
www.mla-india.com
::MLA (Mailing Lists (Asia) Ltd.) is the Leading International List Brokerage & List Management Firm in Asia. MLA (India) has the largest selection of Databases for the Indian and Overseas markets and also offers end-to-end DM solutions including Printing, Mailing Services, Response Management and Direct Response Media Buying.
Mail Order Solutions
Mr. Mehul Desai
www.mosindia.biz
:: Mail Order Solutions, India (MOS) provides end-to-end integrated DM solutions in print production for international advertisers and marketers from any realm. The company offers world class Print Production and International Postal Services and Distribution.MOS, under the umbrella of Regency Group of Companies has enabled a revolution in the Indian Print production industry by focusing on better ROI scales to bring cost efficiency and advanced solutions to our customers.
Ms. Christine A. Mills
Info@alwaysmobile.co.za
::Having over 25 years working experience, primarily in the financial services industry both locally and internationally, she has in excess of 18 years direct marketing experience of which some 10 have been in a senior management role.
NDTV Pvt. Ltd.
Mr. Projit Chakrabarti
Head, Market Research and Strategy
www.ndtv.com
::New Delhi Television Limited (NDTV), founded in 1988, is India's first and largest private producer of news, current affairs and entertainment television.
Network Marketing Consultant
Mr. Pankaj L. Shah
:: His Network Marketing Consultancy encompasses the complete gamut of conceptualisation to implementation, including compensation plan, inputs for software development & maintenance, development of Marketing Tools and Achievement plans.
Prabhadevi Real Estate Consultants P. Ltd.
Mr. Dilip L. Panchmatia , ACA, CS
www.prabhadevi.net
::Providing asset management services and advisory regarding real-estate.
Quadriga Art Inc.
Ms. Rebecca Sijl-Gacel
www.quadrigaart.com
:: Quadriga is a seventy year old multi-faceted manufacturing, publishing, retail supply, full-service fundraising and direct mail marketing company. We stand for excellence, imagination, quality and creativity. We believe in what we do, and how we do it.
Readers Digest Book & Home Entertainment (I) Pvt Ltd
Mr. Sandeep Padoshi
www.rd-india.com
:: In February 1922, the very first issues of a new kind of reading service - Reader's Digest magazine - went out to 1,500 original subscribers.
Regency Direct Marketing (I) Pvt Ltd.
Ms. Dharti Desai (President)
www.rdmipl.com
:: Regency Direct Marketing Group (RDM) provides "end-to-end", “one stop shop” integrated DM solutions for advertisers and marketers from any realm. The company offers world-class Creative Services, Alternative Media Management, Print Production Services, Data Management & Fulfillment services.
Seshaasai Business Forms (P) Ltd.
Mr. Pragnyat Lalwani (Director)
www.seshasai.com
:: Seshaasai Group, which strated in 1993 as a computer stationary and security printing unit, has now become a major player in the digital printing arena.
SSK Infotech Pvt. Ltd.
Mr. Rajesh Uttamchandani
rajesh@sskinfotech.com
:: SSK brings together a huge number of IT services under one umbrella consisting of Software Development, Domestic-International Call Center, Training & Research, BPO Solutions and Specialized Software Development.
Sumedha Fiscal Services Ltd.
Mr. B. S. Rathi
www.sumedhafiscal.com
:: A leading fiscal expert in the financial services industry. The company offers a wide bouquet of services ranging from equities, commodities, insurance broking, to wealth advisory, portfolio management, personal finance, Investment banking and institutional broking services.
Synergy Consultants
(Marketing consultants with experience in Direct Marketing)
Mr. Sanjiv Swarup
www.synergy-consultants.info
:: Synergy works with successful clients to power them to a higher level of efficiency. Not only do we provide our advice, we back it up with actual implementation. We have with us over 25 years of experience.
:: Past DM strategic consulting assignments hae been with-
* National Geographic Society USA / India (mail campaign / entry strategy)
* Interwood Marketing Group Canada ( DRTV / distribution / tele-marketing)
* Noble Ventures (USA) .. data management and marketing.
Sanda Wellbeing Pvt. Ltd.
Mr. Vijay Dalwani
www.sandawellness.com
:: We are an innovative and technology driven wellness products and services company headquartered in the UK with global operations. We are managed by a team with a rich experience of over 20 years in wellness and lifestyle management.
TDNett Knowledge Technology Pvt. Ltd.
Mr. K. Shridhar (Founder & Vice President)
www.tdnettknowledge.com
:: TDNett Knowledge offers Data Cleansing Bureau Services. It enables our customers to understand the true value of its customer data both Indian and Global - Names, telephone, address, de-duplications, house-holding; or ensuring regulatory compliance.
Tecnova India Pvt. Ltd.
Mr. Prateek Rastogi (Consultant)
www.tecnovaglobal.com
::TECNOVA is a Consulting firm specializing in providing workable strategy solutions and implementation assistance to global companies (Europe, South East Asia & USA) for leveraging the “India Advantage”. They have helped global companies investigate opportunities, understand markets, startup and business, compete more effectively, and expand in India.
Valuefirst Messaging
Mr. Deepak Singh
www.vfirst.com
:: ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. ValueFirst combines signalling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.
Zenith
Mr. Bisharju Saikia (M.D.)
www.zenithbusiness.co.in
:: Zenith is purely new generation home based online business having deep sense of responsibility and dedication towards its Shareholders and to create a strong economically viable country.“Zenith” for the first time the Company is diversifying its activity in Financial section with cutting edge technology and innovation because the company believes that, Innovation is the second founding principle of a successful company.

The DMA: India has as its member various foreign Direct Marketing Associations e.g. from Austria, Taiwan, Panama .

Customized Services:

We inter-act with several firms in a variety of ways.

Here are some examples.

Helping a Magazine Seller in selling its subscriptions.
'Direct Marketing Report' helping to solve Direct Marketing queries.
Helping a Direct Marketing Service provider to market its services.
Meeting with Direct Marketing Association: India representative.
An event management firm wanted to market its DM event.
Introductions between Indian and foreign companies.
A firm required help in recruiting Direct Marketing staff.
We take up specific research assignments.
One may use our pages to advertise.
A firm wanted to explore their marketing or plan prematurely.

Detailed case studies are given below.

Case Study A: Client selling magazine subscriptions

>It wished to retain a Direct Marketing service provider.

>The DMA: India put up this intention in its website and newsletters Several responses came in: both from members as well as from non-members, Credit references were checked.

>Our research team then set up two meetings.
>As the service provider was a member; the DMAI stood as guarantor.
>This exercise took three months to be completed.
>The magazine-selling client ultimately appointed one of the firms.

Case Study B:This firm bought our DM report for US $ 100.
>The report was emailed to the firm within 5 minutes of receipt of the payment.
>The client had several follow up queries.
>Answers were compiled using phone calls by researchers.
>These updates were emailed again to the client.

Case Study C:A DM service provider wished to market his services / publications.
>The DMA:India featured his message on its home page, and newsletters.
>The enquiries we received were further distilled to about 5 hot leads by our compilers.
>This exercise took about one month to complete.

Case Study D: Meeting with Direct Marketing Association: India representative

>A large Europe based insurance company wished to enter the Indian market. Their consultant wanted an urgent overview of the marketing scenario.
>The DMA: India local representative met up with client's consultant.
>He made a presentation about the association's activities, and how the DMA: India could help the firm in its objectives.

Case Study E:An event management firm wanted to market its DM event.

>The Direct Marketing Association:India endorsed the event.

>DMAI helped in selecting speakers, and prospecting for participants.

Case Study F:Introductions between Indian and foreign companies.
>We get requests from all over the world asking for introductions.
>These have resulted in major business for our members.
>We arranged the following introductions in the past..
a) Magnamail, Australia to Go Direct, Mumbai / AFL. Ltd, Mumbai
b) Star Lazer , Canada to M/s Mail Marketing, and Matrix Paging India P. Ltd. Mumbai
c) Indal Hydro (MNCo.) to The Home Shoppe Co. P. Ltd., Goa
d) C-W AGENCIES INC., Vancouver, Canada to Business Lists, Calcutta

Case Study G: A firm required help in recruiting Direct Marketing staff.
> The Direct Marketing Association:India made introductions to profeessionals.
> Recruitment advertisement was published in DMAI monthly newsletter and the website.
> Initial screenings and interviews were conducted at the DMA: India office.
> On placement, a follow up was done every quarter.

Case Study H: We take up specific research assignments. Cost is generally a minimum of US. $ 100.

Case Study I: Web-Statistics: The average number of unique visitors on our website: Period = 01-31 May 2008 is 57. They come from several countries. One may use our pages to advertise.

Case study J: A firm wanted to explore their marketing or plan prematurely.

> There are instances when corporates do not want to expose their Marketing or Recruitment plan prematurely.
> In such cases they route their initial planning through DMA:India office.
> We have helped a Direct Marketing company, a new setup in India for the same.