We welcome you to our monthly Newsletter June 2009.

In this Issue: 

• Featured Articles.
• DMA:India activities.
• Featured member.
• Benefits of Membership.
• Featured Service.
• Featured Report Buyers.
• An Extract from Direct Marketing Report.
• Upcoming Events/Seminars/Conferences.

Going digital to sharpen focus
Tata Tea and now Lipton have taken their marketing efforts online.
Lipton has kicked off a digital marketing platform called 'Stay Sharp' an online jigsaw challenge in Mumbai. ‘Lipton’ has followed Tata Tea in this case with its ‘Jaago Re’ campaign which has a dominant digital marketing footprint.............. (more)...........

Email Marketing Services India
Newsletters and e-mail marketing campaigns are now considered to be one of the most essential direct marketing tools in the contemporary internet marketing world. The reasons may vary from wanting to stay in touch with the existing client base to aiming at probable clientele, From Fortune 1000 corporations to small and medium scale businesses, companies are now integrating direct email marketing into their customer acquisition and retention programs....................(more)..... 

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DMA:India activities:

• We help in introductions to DM-services suppliers in India. We make introductions between Direct Marketing service providers and users.
• We enable the sharing of knowledge, continuing education, professional achievement, and networking with other industry professionals and personal growth.
• We publish a report on the Direct Marketing scene of India which serves to give readers an overview of Direct Marketing in India.
• We publish a directory of ‘Marketing Heads’ and ‘Marketing Agencies’ all over the India which is ideal for any communication to the leading marketing decision makers.

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Featured member:

Belgian Post International
Mr. Marnix Bakker
www.belgianpostinternational.be
:: Belgian Post International is a business unit of De Post/La Poste, the Belgian national postal service. It itself is dedicated exclusively to international administrative and daily mail, direct mail and parcels.

Department of Post, India
Mr. J. Panda
www.indiapost.gov.in
:: The Department of Posts comes under the Ministry of Communications and Information Technology. It is set to provide high quality mail, parcel and related services in India  and  throughout   the   world ;  to be recognized as an efficient and excellent organisation exceeding the expectations of the customers, employees and the society.

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Benefits of Membership:

• Free subscription to Direct Marketing Report.
• Free subscription to Marketing Directories.
• Members are featured on the Members' page of the DMA: India website.   
• Members are featured on the Newsletters of the DMA: India which  goes out to approximately 2000 people every month.   
• Networking through DMA:India events. Invitations to events, and discounts to major DM events, & publications.   
• We send our recommendation to international conferences for Indian speakers.   
• Business leads: We handle enquiries from abroad. This is with regard to services available in India.   
• Use of the DMA: India logo , designed to convey best practices in DM.   
• We act as the forum to interact with other DMA: India members. We answer your DM related queries (e.g. introducing you to DM agencies /consultants /list owners / letter shoppers). Thus, for instance, we introduced one of our members to the Malaysia DMA for his business trip.   
• Our site is very popular (see Stats.). Members get a Free write-up on dedicated web-page.
• We provide Customized Services. We inter-act with several firms in a variety of ways. Here are some examples.

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Featured Service:

Marketing Directories

1. Marketing Heads of firms. Over 4,000 contacts over 3,500 companies in India.
2. Marketing Service providers. Over 2,000 contacts over 1,500 companies in India.

• The Directories are reluctantly available in the MS Excel file format.
• The reason for our reluctance is that in contrast to the updated online state, the excel file becomes outdated every single moment.
• The directories are available online 24x7 for access to paid users.
• Login-ID and Password is provided within 24hrs after the payment confirmation.

(These Directories are free for DMAI members. For others USD $125.00 or Rs5,000.00)

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Quadriga Art Inc.
Ms. Rebecca Sijl-Gacel
www.quadrigaart.com
:: Quadriga is a seventy year old multi-faceted manufacturing, publishing, retail supply, full-service fundraising and direct mail marketing company. We stand for excellence, imagination, quality and creativity. We believe in what we do, and how we do it.

Zero-Sum Wireless Solutions India Pvt.Ltd.
Mr. Vivek Chaturvedi
:: Zero-Sum Wireless Solutions has been launched in acknowledgement of India’s emergence as the most dynamic and exciting mobile market in the world. The management at our parent company, Zero-Sum Ltd. Japan see the vast synergies between Japan’s cutting-edge mobile world and India’s growing and fast maturing market.  

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An Extract from Direct Marketing Report:

Television / Direct to Home (DTH) platform
 
DTH scores in offering services to let consumers watch their favourite programmes anytime.  DTH players have introduced services like retrieval of news headlines at any given time.  They are planning to launch a pay-per-movie service for which consumers pay a fixed sum.   
India is set to become the top pay television market in Asia Pacific by 2015, with pay TV penetration forecast to grow from 60% of television homes in 2006 to 85% in 2011, then to 90% by 2015. According to the report, DTH homes are estimated to reach 38 million by 2015, up from 3 million in 2006. 
There are 108 million cable and television homes (C&S). Of the 6 million DTH users in the country, Dish TV has over 3-million subscribers, Tata Sky has over 2-million DTH subscribers. Currently, out of 120-million TV households in India, 70 million have cable connection. By 2015, 40% of the pay TV universe (cable TV and DTH) are likely to comprise DTH users, significantly up from around 5% now....................... 

(This Report is free for DMAI members. For others USD $125.00 or Rs5,000.00)

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Thanking you,

Ritesh Raghuvanshi

Secretary

09, Siddhi Prabha Building, Sayani Road,

Opposite- Sane Guruji Udyan, Prabhadevi, Mumbai-400 025. 

Phone:  +91 22 3254 3001                             TeleFax: +91 22 2430 5526

www.Direct-Marketing-Association-India.org              Secretary@www.Direct-Marketing-Association-India.org

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