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                        Issue of AUGUST 2008.
 
India set to become manufacturing hub of luxury brands
"Corporatisation of the luxury sector will bring along with it concepts of organised and innovative marketing, leading to large investments, employments and generating additional revenue streams," the report said.
http://economictimes.indiatimes.com/News/Economy/India_set_to_become_manufacturing_hub_of_luxury_brands/articleshow/3288154.cms

People Do Not Like To Be Sold
This is what Customer Relationship Marketing does...it works the back-end of a direct marketing program. It can build loyalty because it says "I care". It builds frequency upon that loyalty, by making offers to people -- different times for different reasons ... all saying do business with me.
http://www.directmailquotes.com/expertadvice/display.cfm?article=221
 
DMAI activities :
We help in introductions to DM-services suppliers in India.
We helped a leading US based insurance firm and a UK based DM firm in setting up exploratory meetings during their trips to India. We can help you also. Please mail us with your requirements.
 
This month’s featured member:

Dr.Keyoor Purani, Asst. Professor
INDIAN INSTITUTE OF MANAGEMENT, KOZHIKODE (CALICUT)

The Indian Institute of Management Kozhikode was set up by the Government of India in collaboration with the State Government of Kerala as the 5th Indian Institute of Management. Being a part of IIM family of institutions, which have earned worldwide reputation for academic excellence, the Institute strives hard for maintaining international standards in all of its academic activity.
http://iimk.ac.in/aboutiimk/aboutiimk.htm
 
This month's featured service:
LIST OF MARKETING HEADS
Ideal for any communication to the leading marketing decision makers..(This directory is supplied free to our members. For others USD 125)
 
An Extract from our DM Report:
(This Report is free for DMAI members. For others USD 125)
Privacy/Legislation/Consumer rights…
 “………. Statutes with punitive measures – both in terms of civil damages and criminal provisions for imprisonment in most instances act as a deterrent as violations of data / data theft / data leakage / data abuse are the acts of a highly literate offender.…………” & more. 
 
Upcoming Events: 

·        Youth Marketing Forum (YMF) 2008     

Singapore

2-3 September 2008
 

 

 

 
 
                            Forthcoming NewsLetter

 

 
Why use direct marketing?

 

Direct marketing allows you to generate a specific response from targeted groups of customers. It's a particularly useful tool for small businesses because it allows you to:

test your marketing - you can target a representative sample of your target audience and see what delivers the best response rates before developing a full campaign,….

http://www.businesslink.gov.uk/bdotg/action/detail?r.l1=1073861169&r.l3=1073902327&type=RESOURCES&itemId=1073790746&r.l2=1073858842&r.s=sc

 

The Marketing Relevance Imperative

 

As marketers, we’re all in the same boat: how do you get heard above the din? Where do you go, what do you do, when the volume’s already at 10? Well, if you have the clout – and believe “He who succeeds shouts the loudest” – you: 

http://www.marketingtoday.com/marketing/0905/relevant_marketing.htm
 
 
DMAI activities:
  • We help in introductions to DM-services suppliers in India.
  • We helped a leading US based insurance firm and a UKbased DM firm in setting up exploratory meetings during their trips to India.
  • We can help you also. Please mail us with your requirements.
 
This month's featured member :
eDesk Online - Use eDesk Online to manage your: Office, your shares and stocks, your taxes, your school work and your brain.  No software needs to be downloaded. Access  it on your PC, Laptop or your Mobile.
Sanda Wellbeing Pvt. Ltd.- A UK based global healthcare organization providing unique technological inventions in the field of healthcare and lifestyle management.
S. L. Living Marketing Pvt. Ltd. 
 

 

This month's featured service:
 
LIST OF MARKETING HEADS
Ideal for any communication to the leading marketing decision makers..
(This directory is supplied free to our members. For others USD 125)

 

An Extract from our DM Report:
 
Telecom ...
Tele-density has crossed 35 per cent in urban India; almost the entire middle-and upper-class urban India can be reached through this medium.
The telecom market is over 180 million, and the fastest growing in the world.
Telemarketing enables marketers to communicate a message directly
at an individual, either in their workplace or at home.....
 
(This Report is free for DMAI members. For others USD 125).....
 
 
 
Unsolicited Commercial Communications has been defined as "any message, through telecommunications service, which is transmitted for the purpose of informing about,or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber opts not to receive, but, does not include, --
(i) any message (other than promotional message) relating to a service or financial transaction under a specific contract between the parties to such contract;or
(ii) any messages relating to charities, national campaigns or natural calamities transmitted on the directions of the Government or agencies authorized by it for the said purpose;
(iii) messages transmitted, on the directions of the Government or any authority or agency authorized by it, in the interest of the sovereignty and integrity of India, the security of the State, friendly relations with foreign States, public order, decency or morality."
 
 

 

This month's endorsed events:
 

 

 
 
 
  • WEB 2.0 & Beyond
    • Mumbai, India
    • 15 - 17 October 2008
 
  • 2nd Annual Service Quality Excellence
    • Mumbai, India
    • 10 & 11 Nov 08 
 
 
 
Mobile Marketing:
Companies such as SMS 2.0 of Affle India Pvt. Ltd, SMS GupShup of Webaroo Technology India Pvt. Ltd, SMS MyToday of Netcore Solutions Pvt. Ltd, Vakow Technologies Pvt. Ltd and mGinger of Gingersoft Media Pvt. Ltd say they provide a “legitimate” platform for advertisers who want to reach the 270 million mobile users of India. Advertisers are PepsiCo India Holdings Pvt. Ltd, PVR Cinemas Ltd and Microsoft Corp.Pantaloon Retail India Ltd, Reebok India and Cleartrip Travel Services Pvt. Ltd.. Nike Inc., Britannia Industries Ltd, ICICI Bank Ltd, PepsiCo Holdings, and Board of Control for Cricket in India’s Indian Premier League. The mobile marketing companies charge advertisers anything between Rs5 lakh and Rs20 lakh a month for their campaigns. Others... are .. World Phone   / RPG Cellucom / Sony Entertainment / Mary Kay cosmetics  / Ariel 
 

Thanking you,
G Naga
Secretary
Direct Marketing Assn.: India
 +91 22 3254 3001
secretary@direct-marketing-association-india.org