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DMA:India eNEWSLETTER !
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Subscribe for FREE monthly updates on the Direct marketing industry in India by submitting your email Id in the following box.
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This newsletter is a perfect place to advertise for job openings at your firm.
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The newsletter goes out to nearly 2000 subscribers.
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They are all double opt-in.
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Please write to us, in order to do the follow-ups with the recipients regarding their interest/thoughts.
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A recent issue is reproduced in full below.
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Fresh material in the Direct Marketing Report
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Additions to the Marketing Executives database
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Featured member
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Featured Service
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Recent visitors to DMAI office
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Useful introductions done
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Endorsed events and services
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DIRECT MARKETING ASSOCIATION: INDIA
The Forum for Direct Marketers.
*Registered as a PLC under the Indian Companies Act, and
*Adjudged as a Non-Profit organization under section 25 of the Act. |
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Hi,
We welcome you to our monthly Newsletter August 2010.
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In the Current Issue:
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Article Of The Month
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DMA:India Activities.
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Benefits of Membership.
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Latest Member.
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Featured member.
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Membership renewal of the month.
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An Extract from Direct Marketing Report.
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Latest subscriber of our Report on Direct marketing. |
- Featured Service
- Latest Directory Buyer.
- New members of Board of Advisors.
- Network Marketing Industry in India:
- Newest Members from Network Marketing industry:
- Introductions / Business Leads Forworded This Month:
- Upcoming Events/Seminars/Conferences
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Article Of The Month:
ELECTRONIC DIRECT MAIL (EDM) IN INDIA
Mr. Gautam Sachdeva / Mailing Lists India Pvt. Ltd.
EDM is soon becoming a new force in Direct Marketing, in India.
The natural advantage EDM offers is that it eliminates costs associated with traditional direct mail (snail mail). Printing as well as postage costs are eliminated. However, this should not be the reason for companies to abandon traditional direct mail, as the response it pulls is still far higher than an EDM.
Today, EDM is largely being deployed by companies in addition to their regular direct mail activity. This is a sound strategy. It's still 'early days', as the Indian market needs to mature in terms of percentage response of individuals to an EDM. Indians need to get comfortable with responding to an EDM offer that has an 'ask'. However, there are companies that are using it as their only medium of direct communication. One main reason is that it creates tremendous awareness at a low cost. As cost per acquisition (CPA) is low, others are taking the risk and testing various databases.
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DMA:India Activities:
We help in introductions to DM-services suppliers in India. We make introductions between Direct Marketing service providers and users.We enable the sharing of knowledge, continuing education, professional achievement, and networking with other industry professionals and personal growth.We publish a report on the Direct Marketing scene of India which serves to give readers an overview of Direct Marketing in India.We publish a directory of ‘Marketing Heads’ and ‘Marketing Agencies’ all over the India which is ideal for any communication to the leading marketing decision makers.
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Benefits of Membership:
· Interactions among DM practitioners.
· Publicity on web and Newsletter.
· Forwarding DM inquiries / assignments or Business.
· Introductions to interested Investors / Venture Capitalists.
· Networking through DMA: India events, conferences or seminars.
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Latest Member:
Seshaasai Business Forms Pvt. Ltd.
Mr. Pragnyat Lalwani (Director)
www.seshasai.com
:: Seshaasai Group, which strated in 1993 as a computer stationary and security printing unit, has now become
a major player in the digital printing arena.
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Featured Member:
ICLP Mumbai
Mr. Ainsley Pereira (Director Operations)
www.iclployalty.com:: ICLP is the world's NO 1 specialist loyalty marketing agency. ICLP is a global, full-service agency that has specialised in loyalty marketing for nearly two decades. They are recognised worldwide as leading loyalty marketing strategists & thought leaders, and have experience and expertise across a wide variety of sectors.
Regency Direct Marketing (I) Pvt. Ltd.
Ms. Dharti Desai (President)
www.rdmipl.com:: Regency Direct Marketing Group (RDM) provides "end-to-end", “one stop shop” integrated DM solutions for advertisers and marketers from any realm. The company offers world-class Creative Services, Alternative Media Management, Print Production Services, Data Management & Fulfillment services.
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Membership Renewal of the month:
Dun & Bradstreet Information Services India
Mr. Nirmal Shani (Head - sales & Marketing Solutions)
www.dnb.co.in
:: D&B products and services can help you turn information into insight to develop conclusive, fact-based strategies that will help you gain a competitive edge and transform your enterprise into a nimble, customer-focused, more profitable business.
TravelPort Holidays India Pvt Ltd.
Mr. Javed Akhtar (Chief Executive Officer)
http://www.travelport.in/
:: They are a leading nationwide Travel House with presence across the country with 65 Franchise offices. They are in the business of Leisure and Business Travel Services with excellent relationships with all major Hotel networks and all major Airlines.
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An extract from DM Report:
Marketing Medium = Retail
Quick Facts On the Retail Industry in India.
• Retailing of mobile handset and accessories will grow to Rs. 5000 crores by 2010.
• Third party logistics market is estimated at US$ 20 billion by 2011.
• Demand for private labels in the rise, will grow further.
• In-house brands will see a growing demand amongst the retailers and will also ensure margin stability.
• India’s fast moving consumer goods (FMCG) industry has introduced 251 new products up to October 2007, as against 191 in the same period last year.
• The Indian healthcare IT market is expecting a growth rate of 22% says a Springboard Research report.
• India's food and beverages sector, growing at 9%, is expected to attain US$ 117.25 billion by the end of this year
• With 54% of its 1.1 billion people aged below 25, it is one of the world's largest markets for TV.
• India's food service industry is expected to grow 48% to US$ 667.49 million in the next two years.
• According to a report by Price Waterhouse Coopers, India could grow to almost 90% of the size of the US economy by 2050.
• According to Confederation of Indian Industry, Yes Bank study, India's US$ 35.17 billion rural retail market is expected to cross US$ 45.22 billion by 2010 and US$ 60.29 billion by 2015.
• The size of the luxury market in India is estimated at around US$ 3.5 billion, and could easily leapfrog to US$ 30 billion by 2015.
• Indian consumer spending will quadruple to US$ 1.77 trillion by 2025, from about US$ 431.69 billion in 2005 due to a jump in its middle-class population and a rise in household income, according to a McKinsey study.
(This Report is free for DMAI members. For others USD $250.00 or Rs10,000.00)
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Latest subscriber of our Report on Direct marketing:
De Agostini UK Ltd.
Mr. Bradley Mackintosh
www.deagostini.co.uk :: De Agostini UK Ltd is the leading partwork publisher in the United Kingdom. In addition to the UK,
the company publishes its titles in Australia, New Zealand, South Africa and Malta.De Agostini UK Ltd
is part of the international De Agostini group of companies with its head office in Milan. The parent company
was founded in Italy in 1901. |
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Featured Service:
Marketing Directories
> Marketing Heads of firms. Over 5,000 contacts over 4,500 companies in India.
> Marketing Service Providers. Over 2,200 Contacts over 1,700 companies in India.
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The Directories are reluctantly available in the MS Excel file format.
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The reason for our reluctance is that in contrast to the updated online state,
the excel file becomes outdated every single moment.
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The directories are available online 24x7 for access to paid users.
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Login-ID and Password is provided within 24hrs after the payment confirmation.
(These Directories are free for DMAI members. For others USD $250.00 or Rs10,000.00) |
Latest Directory Buyer:
Jacobsons Direct Marketing Services LLC
Mr. Griffin Pereira
www.jacobsonsdirect.com
:: Jacobsons' proprietary database holds over 5 million address records classified by 3,000+ business activities,
processes, services, products and individual profiles. Target by job title, gender, nationality, income,
geographical area and more. Our database encompasses Saudi Arabia, United Arab Emirates, Kuwait, Bahrain,
Qatar, Sultanate of Oman, Egypt, Lebanon, Jordan, Syria, Iran, Turkey, and other North African countries.
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New members of Board of Advisors:
- Following a career in advertising and then Brand Management at Reckitt & Colman (Ceylon) Ltd, Priyanga ventured out to pioneer Direct Marketing in Sri Lanka in 1992, inspired by an article he read on One to One Marketing,.
He set up the country’s largest marketing database as head of P B N Direct and conceptualized a highly successful DIY Direct Marketing tool, BUSINESS 5000 for B2B Marketers.
- He holds a Diploma in Marketing from the Chartered Institute of Marketing (UK) and Journalism from the Open University of Sri Lanka.
Priyanga is also the first Sri Lankan graduate from the CAM Foundation (UK) and the Institute of Direct Marketing (UK).
A recipient of a scholarship on mobile and e commerce to Japan, he was a finalist for the Marketer of the Year award from CIM, Sri Lanka Branch, for small businesses, for two consecutive years as well.
- Priyanga has been exposed to a wide range DM markets from LA, London, Australia, Middle East and of course the Asia region.
He introduced DM to the Maldives in 2009.
In recognition of his achievements and contribution to the advertising and marketing industry, he was elected a Fellow of the Chartered Institute of Marketing UK. Priyanga is also a regular presenter and contributor on Direct Marketing to the business community, academia and media.
- As CEO of Direct Solutions, he has set up and managed internationally acclaimed Customer Loyalty programs and steers his company and profession forward with innovative and yet practical strategies.
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Network Marketing Industry in India:
An Effective Alternate Distribution Channel for Rural Marketing
A Case Study – Pankaj L Shah
Markets of Rural India have assumed great importance for Companies because of the huge potential it offers for all kinds of products and services. Statistics show that there is a huge income shift taking place in Rural India, with increasing purchasing power, is focus of marketing initiatives by Corporates.
Direct Selling / Network Marketing are the business of the next millennium providing a powerful platform for distribution of products. Though construed as different from Network Marketing, Direct selling is akin to Network Marketing only difference being that while Network marketing lays more stress on direct recruitment Direct selling lays stress on selling.
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Newest Members from Network Marketing industry:
For queries relatedtoNetworkMarketingpleasecontact:
Mr. Pankaj L Shah / +91 9820144566 / plshah@vsnl.com
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Introductions / Business Leads Forworded This Month:
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Upcoming Events/Seminars/Conferences:
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Thanking you,
Ritesh Raghuvanshi
Secretary, DMA:India
Mob: +91 9702 97 3614 |
Join us online for discussions and updates:
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Web: www.Direct-Marketing-Association-India.org
eMail: Secretary@Direct-Marketing-Association-India.org
08, 3rd Flr., Nav Bhavna, 422 Veer Savarkar Marg,Prabhadevi, Mumbai-400 025.
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