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               Report on Direct Marketing in India

 

INDEX:

 

 

Delivery of the Direct Marketing Report:

  • The report will be delivered to you electronically within 24 hrs. on receipt of payment.
  • For a period of one year from the  date of payment,the updated version of the report will be provided anytime on request.
 
   
Other Services which come FREE alongwith subscription of the report:
  • Membership to the association for a year.
  • Subscription to the Marketing Directories.
  • Updates to the DM report.
  • Research on your behalf for a year.
  • We maintain an up to date database of all the contacts of the industry players mentioned in the report. Should you wish to contact them, please let us know, and we shall be happy to make the introductions.


How to pay for the report? 

  • The Rs.10,000 INR or $250 USD for a period of one year from the  date of payment. subscription of the report.
  1. Depositing in Bank Account:
    • Cheque or Demand Draft.
    • Please deposit the amount in any branch of HDFC BANK.
    • Favoring: DIRECT MARKETING ASSOCIATION INDIA.
    • A/C NO. 00122000004687
  2. Using Paypal:
  3. Credit Card Payment:
    • Coming soon....
 
 
 
This report is regularly updated as follows:
  • Weekly updation by our researchers, and editors. 
  • Answers to queries from marketers all over the world are also incorporated here. 
  • Firms practicing Direct Marketing, Service providers, and professionals are also invited to beef up the report with their contributions.
  • Due to the up-to-date nature of the service, previous versions are trashed.
  • These report data were obtained from government sources, trade associations and publications, business journals, company literature, investment reports and interviews with industry players. In most cases, market data span the 2004-2008 period.
 

Extract Published at:

 

 


Report format: 
 

This report serves to give readers an overview of Direct marketing in India. 

Chapters cover legislations, players, marketing media with an emphasis upon the Direct Marketing element. Thus, for marketing media = Television, the focus in our report will be upon Direct Response Television marketing. The subject is then expounded by elaorating upon statistics, leading players, issues, and opportunities. The report is rounded off with case studies on integrated Direct Marketing.

 

 

This is a subscription-based report. This means that for a full year, you can:

> Ask for an updated version whenever you wish.

> Ask unlimited number of questions.

 

 

Format For the Chapters
* Introduction
* Top Players
* Size of the Market
* Case studies
* Statistics
* Issues
* Opportunities
* Movers and Shakers
 
 

 For deserving students, considering them as a special case, please write to us ( with an attachment of your senior's request ) for getting full content of the following two chapters free of cost:

(01) The environment : India: Economy
(02) The environment: Direct Marketing in India

 

 
 
 

Direct Marketing Report-Chapter Names with Synopsis:

 

(Index Last Updated - September 2009)
 

Chapter Name Chapter Synopsis
Index * An Index.
DM Report is a 1-year subscriptions: Updated by continuous stream of queries & feedback * the report focuses upon the element of direct marketing within the Marketing Industry.
* Benefits of a subscription-based report.
* updations happen automatically in response to queries from readers.
The environment : India: Economy * India: Economy
* At 9 pc, India's growth story gets better and better
* Demographics
* The Economic Survey for 2007-08 _ highlights:
The environment: Direct marketing through history / US market size / Additional Reading * Direct marketing has been the predominant method of economic exchange all through history.
* Marketers spent $173 billion on direct marketing in the United States
* Additional Reading
The environment: Direct Marketing in India * The Direct Marketing Association - India / A mentor for marketers
* Projections of the size of DM in India
* Different media- spends
* Nature of businesses spending on DM
* Unorganised Sector
* Overview
* Industry structure / key players.
The environment : Privacy / Legislation / Consumer rights * Constitutional protection ..
* The Information Technology Act, 2000 (“IT Act”).
* provisions relating to data protection
* Applicability of IPC:
* Moves supplementing legislation..
* A Do-not-call list has now come into operation.
* Bureau for reporting bad credit risk consumers.
* Consumer protection.
* Self-regulation is monitored by the DMA.
Direct Marketing tools : Databases and Lists * Mail: Bridging the gaps.
* There are at least 1000 list-compilers:
* For non-compiled lists,
* databases that have a billable relationship...
* Hurdles ...
Direct Marketing tools : Payment Options * Credit Card
* Cheque
* Cash
* Internet gateways, eg Pay Pal, ICICI,
* Cash On Delivery
* Mobile Phones
Direct Marketing tools : CRM / Customer Relationship Management * Review / Comparison between CRM Sites
* edeskonline.com:
* FreeCRM
* Sales Force
* Talisma
* Want to create customers for life and do brand advocacy at the same time ?
* Key takeaways include understanding the four communication touch points
Direct Marketing tools: Tele-marketing and National Do Not Call Registry * The telecom market.
* Top Users of Tele Marketing.
* Indian Banks’ Association (IBA) - Restrictions.
* National Do Not Call Registry.
* Tele-marketing agencies .
* Statistics on Telemarketing in India
Direct Marketing tools: Tele-faxing * Bulk Faxing Services
Marketing Medium = Mail / DM element = Courier Services Courier Services:
* Introduction
* India Courier Market.
* Key Players.
* Service Categories.
* Charges and Rates.
* Some Other Courier Service Providers.
Marketing Medium= Mail / DM enabler = Indian Post Department * Direct Mail
* Services.
* Challenges And Opportunities.
* Initiatives and Products.
* Speed Post & Media Post.
* Spice Telecom Ties up With Karnataka Postal Department.
* India Post goes mobile.
Marketing Medium= Mail / DM medium = Postal Campaigns etc / Direct Mail * Projections & future outlook of the direct mailing industry * Reasons which would “be likely to increase consumer interest in direct mail” * Direct mails – addressed. * Examples... * Direct mails – Un addressed. * Distribution of Mail Order Sales. * Costs of a mail campaign. * Postal Campaign.
Marketing Medium = Mail / Service provision = Mail monitoring * Mail monitoring services is provided by us.. Some recent international mail campaign.
List Management * What is list management ? How it works ?
Direct Mail Management * What do we mean by Mail Management ?
* What are the elements of Mail Management ?
* What are the tools of Mail Management ?
* What are the specific products used for Mail Management ?
* From where may one purchase the machinery used in Mail Management ?
* Who is a client for Mail management services ?
Marketing Medium= Mail / DM element = Letter-shopping * An Introduction
* The cost of a typical campaign of 1000 mail-pieces
* Cost of a typical direct-mail campaign..
* Big Player : MegaCalibre, Delhi.
Marketing Medium = Affiliate Marketing * Jet Airways Affiliate Program.
Marketing Medium = Internet * Online Traffic.
* Growth rate of desktops.
* Internet Service Providers (ISP).
* Charges.
* Important Indian Internet sites.
* HLL’s initiative.
Marketing Medium = Internet / DM element = Search Engine Optimization * Search Engine Optimization- PPC Management- Search Engine Submissions- Directory Submissions- Link Building- Paid/Sponsored Listing- Article submissions- RSS Feeds- Affiliate marketing- Pod Casting.
Marketing Medium = Internet / DM Element = Web Sites Cookie * Indian marketers have started using cookies to track viewer behaviour.
Marketing Medium = Internet / DM Element = Web-Statistics * Monitoring allows the measurement of the success or failure of a website.
Marketing Medium = Internet / DM Element = Email * Direct E-mail Marketing.
* Can Spam Act.
* Many businesses turn to professional Email Marketing companies for better results: players include.
* e-newsletters are taking over
* e-alerts by email are becoming more relevant.
* Both e-newsletters and e-alerts are "media-property"
* Safegaurds are in place to ensure
Marketing Medium = Retail / DM element = Direct Sales * Direct Selling.
* Human Resources.
* The Growth.
* The Indian Direct Selling Association (IDSA)
* Key Players.
*The Volume of Direct Marketing.
* Direct Sales Case Study:
* Hindustan Lever
* Bata Direct
Marketing Medium = Radio * The Market.
* The Players.
* The audience.
* The Share of Radio.
* The Product.
* The Future.
* Movers and Shakers.
Marketing medium = Mobile Telephony / Direct Marketing through SMS * The mobile advertising market.
* Types of business models.
* Value adding Services.
* The challenges.
* Latest Offerings.
* Content Providers.
* SMS marketing
* Vendors
* Advertisers
Marketing medium = Mobile Telephony / Mobile Banking Norms * RBI guidelines on mobile banking.
* Citibank launched in March of Citi Mobile.
* Movers and Shakers.
Marketing Medium = Print / DM element = Magazines * English magazines account for only 6% of the Rs 9,000 cr of print ad revenue.
* With the government easing entry norms for international magazines, a slew of foreign magazines in both the news and non-news genre are making a beeline to enter the Indian market next year. These include Harper’s Bazaar, Esquire, Inc, Technology Review, Playboy, and Business Week, among others.
* International magazine groups including BBC Magazines, Technology Review Inc (an independent media company owned by the Massachusetts Institute of Technology), Playboy Enterprises Inc, and Hearst Communications were among those evaluating their Indian foray.
* Postal Guidlines.
Marketing Medium = Print / DM element = Mail order catalogs * Mail order describes the buying of goods or services by mail delivery
* Catalog-based models have been tried in India in the past.
Marketing Medium = Print / DM element = Couponing * Print media advertising.
* Coupons are another, very versatile, way of offering a discount.
Marketing Medium = Television / Direct Response Television ( DRTV ) * The key success factors.
* Tele-Commerce.
* The stages before the product is with the end consumer.
* The key players in the Indian market.
* Market Share and sales distribution.
* Top-selling Products.
Marketing medium = Television / DM element = Direct-to-Home (DTH) * Is DTH cost-effective?
* DTH - Service Providers.
* DISH TV - Services and Tarriffs.
* TATA SKY - Services and Tarriffs.
* DD DIRECT+ - Services and Tarriffs.
Marketing Medium = television / DM element = IPTV * IPTV or Internet Protocol television
Marketing Medium = Retail / DM element = Multi Level Marketing (MLM) * The Share Culture
* Multi-Level-Marketing is divided into two camps
* Major Players
* Pyramid scheme are illegal schemes
* Legislation on direct selling
* Major Plans in the Market
* Payout structure
Marketing Medium = Retail * India has topped AT Kearney's annual Global Retail Development Index
* Kids' retail.
* Mobile Retail.
* Rural Retail
* International Retailers.
* Agriculture Retail.
* Retail Reform.
* DM in retail
* Case Study : direct to home retail venture, Sangam.
* RETAILING INDUSTRY Portal.
* Organised retail in India will top US$22bn by 2010: "ASSOCHAM" * Top Players.
Indian Direct Marketing Case Study: Indian Terrain: * About the firm.
* Media use and Response Rate.
* Positive Results.
Indian Direct Marketing Case Study: ICICI Prudential * Retirement solutions.
* Market Scenario.
* Oppurtunity, Barriers and Challenges.
* Strategies.
* Sales, and Market Shares ..
Indian Direct Marketing Case Study: Rebranding UTI-to-Axis bank * The case is about the corporate rebranding of the erstwhile UTI Bank, a leading private sector bank in India, to Axis Bank. The bank hired Ogilvy & Mather (O&M) to design and implement the rebranding campaign.
* The simple but high-decibel integrated marketing communication campaign sought to reassure the bank's customers that nothing had really changed in the bank except its name.
Indian Direct Marketing Case Study : Lead India Campaign / Times Of India * A nationwide initiative to find the country's next generation of leaders using a TV talent show.
Indian Direct Marketing Case Study: HUL's Online Social Networking Initiative * This case discusses the online community-building initiatives of Indian FMCG major Hindustan Unilever Ltd for its beauty shampoo brand, Sunsilk.
* HUL was one of the largest spenders in the traditional advertising media.
Indian Direct Marketing Case Study: Eureka Forbes - The Direct Marketing Pioneer * Eureka Forbes followed the globally 'tried and tested' direct selling route for marketing its products in India, thus becoming one of the first direct selling companies in India.
Indian Direct Marketing Case Study: Bata steps into direct marketing with ‘Bata Direct’ * The footwear major is venturing into the direct marketing sphere with the launch of Bata Direct distribution channel.
Indian Direct Marketing Case Study: Synovate Healthcare * Synovate Healthcare Launches Diabetes Therapy Monitor in India.
Marketing in Industry = Television * Snapshot on TV advertising in Q1 2007 ...
* Top Sectors on TV in the first quarter of 2007.
* Top Categories of Advertisers Television in January-September 2006-07.
* Media buying can be done by large firms like...
* Share of Channel Genres in TV advertising.
* Case Study.
Marketing in Industry = Schools / Direct Marketing to kids * In-school promotions have evolved from just dumping products on kids to promotions that are relevant to them. Today, they are educational and entertainment events designed to make children more informed about brands and choices.
Marketing in Industry: Banks: Credit cards * Credit Cards - The India Genesis
* Service providers, and their usage
* Credit Card: A brief scenario.
* Bancassurance case studies..
Marketing in Industry: Banks: Debit Cards *What is a debit card?
*What is the difference between a Debit Card and a Credit Card?
*What is International Debit Card?
* Debit Card Service Providers:
Marketing by NGOs * Using Marketing Skills and Media to Keep Young People Alive
Direct Marketing in Industry = Fundraisers * Top Players
* FAQs
* Case Studies
* Statistics
Marketing in Industry : Energy drinks * Energy drinks
* Coca-Cola’s Shock
* Red Bull
* Rhino’s,
* Bullet,
* Cloud 9
* Amway XL,
* Power Horse.
* SoBe Adrenaline Rush
Marketing in Industry = Insurance * Insurance Regulatory and Development Authority.
* Life Insurance / General Insurance / Micro Insurance.
* De-Tarrifing & Government Initiatives.
* New Trends and Target.
* The Future.
Direct Marketing in Rural India * What is Rural?
* Top Players.
* Demographic details of Indian Rural Markets.
Directory of Service Providers / Service Users * Marketing services- providers.
* Marketing-Service users.
Members with Profiles * Present members with short profile and contact details.

 

 
 

 

 

Full Chapter from the Report: 

 

Title Marketing Medium = Retail 
Chapter Synopsis 
* Quick Facts on the Retail Industry in India.



* KSA Technopak estimates. 
* Organized retail sector. 
* India Retail Industry: Snapshot of Indian Retailer, Indian Consumer, Indian Retail Market Size and Potential. 
* Kids' retail.
* Mobile Retail.
* Rural Retail
* International Retailers. 
* Agriculture Retail.
* Retail Reform.
* DM in retail 
* Case Study : direct to home retail venture, Sangam. 
* RETAILING INDUSTRY Portal. 
* Organised Retail In India Will Top US$22bn By 2010: "ASSOCHAM"
* Top Players.
 
Page Content
Retail
 

Quick Facts on the Retail Industry in India

  • Retailing of mobile handset and accessories will grow to Rs. 5000 crores by 2010.
  • Third party logistics market is estimated at US$ 20 billion by 2011.
  • Demand for private labels in the rise, will grow further.
  • In-house brands will see a growing demand amongst the retailers and will also ensure margin stability.
  • India’s fast moving consumer goods (FMCG) industry has introduced 251 new products up to October 2007, as against 191 in the same period last year.
  • The Indian healthcare IT market is expecting a growth rate of 22% says a Springboard Research report.
  • India's food and beverages sector, growing at 9%, is expected to attain US$ 117.25 billion by the end of this year
  • With 54% of its 1.1 billion people aged below 25, it is one of the world's largest markets for TV.
  • India's food service industry is expected to grow 48% to US$ 667.49 million in the next two years.
  • According to a report by PriceWaterhouse Coopers, India could grow to almost 90% of the size of the US economy by 2050
  • According to Confederation of Indian Industry, Yes Bank study, India's US$ 35.17 billion rural retail market is expected to cross US$ 45.22 billion by 2010 and US$ 60.29 billion
    by 2015. The size of the luxury market in India is estimated at around US$ 3.5 billion, and could easily leapfrog to US$ 30 billion by 2015.
  • Indian consumer spending will quadruple to US$ 1.77 trillion by 2025, from about US$ 431.69 billion in 2005 due
    to a jump in its middle-class population and a rise in household income, according to a McKinsey study.
[ref. URL = http://www.india-reports.com/articles/facts-retail.aspx]

 
 
At present, India’s retail sector stands at about $ 320 billion growing at a compounded rate of around 7% per annum according to various reports by industry bodies and consultancies like CII, AT Kearney, PWC and E&Y.
 
KSA Technopak estimates that organized retail may actually touch the $70 billion dollar mark by 2010 with investments from small players being a significant chunk of the same. Says Pavas Bhatia, principal consultant KSA Technopak, “While investments from foreign and domestic majors like Reliance and Wal-Mart will be substantial, the cumulative investments by individual brands for increased retail presence will also be quite significant.”
 
Organized retail sector is expected to generate 10 to 15 million jobs over the next five  years, and the value of the organized retail sector in India by 2010 would be around Rs. 2,00,000 crore or USD 45 billion. According to the report, organized retail in India has the potential to generate some 2.5 million direct jobs through retail operation and over at least 10 million additional jobs in retain support activities including contract production and processing, supply chain and logistics, retail real estate development and management etc. The organized sector accounted for Rs.55,000 crore (USD 12.4 billion) business at current prices in the calendar year 2006 increasing its share to 4.6% of the total Indian Retail Value that stood at Rs.12,00,000 crore (USD 270 billion).

India Retail Industry: Snapshot of Indian Retailer, Indian Consumer, Indian Retail Market Size and Potential

•• The Indian retail industry accounts for 10% of the GDP and 8% of employment.
•• India is being touted as the next big retail destination with an average CAGR of 40% to 45%
•• The sheer size of the population demands attention from retailers worldwide and the potential for growth in this nascent industry is tremendous.
•• As per AT Kearney’s GRDI for 2008, India ranks second to Vietnam. It topped the list in 2007.
•• India is the world’s 4th largest economy in terms of Purchasing Power Parity, after USA, China and Japan; it is expected to move to the third position by 2010.
•• India is rated ahead of China on the Foreign Direct Investment Confidence Index (FDICI) making it an attractive retail market among other emerging economies in the world.
•• According to a study conducted by the Associated Chambers of Commerce and Industry (ASSOCHAM), the annual retail sale that was close to US$ 6 billion in 2007, is expected to reach USD 17 billion by 2010.
•• The ICRIER study found that total Indian retail business would grow at 13%, from US$ 322 billion in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail will grow 10% from US$ 309 billion 2006-07 to US$ 496 billion in 2011-12.
•• India is rated in the highest category of the Aspirational Index in Asia as per the AC Nielsen Online Omnibus Survey 2005
•• According to NCAER, only 14% Indian households will have annual household incomes less than US$ 921.66 by 2012.
•• An Economic Times study of 50 top consumer goods and services firms in the June quarter of 2008-09 saw sales grow at an average rate of 24% year on year.

 

'Direct Marketing' in retail
HLL has started setting up its own retail networks in form of net based and real stores like Sangam Direct, to take on the coming onslaught by the hypermarkets and the supermarkets.

  
Kids' retail
When it comes to Indian children, retailers are busy bonding and branding:
• Monalisa, the Versace of kids, is coming to India.
• International brand Zapp tied up with Raymond to foray into kids' apparel.
• Disney launched exclusive chains, which stock character-based stationery.
• Pantaloon's joint venture with Gini & Jony will set up a retail chain to market kids' apparel.
 
 
Mobile Retail
The retail market for mobile phones, handset, accessories and airtime is already an over US$ 17.33-billion market growing at the rate of 15-20 per cent. In fact, India recorded the fastest sale of mobile phones in the world during the quarter ended September 2007 accounting 8.5 per cent of worldwide sales.
 
 
Rural Retail
Led by the rising purchasing power, changing consumption patterns, increased access to information and communication technology and improving infrastructure, the rural retail market is estimated to cross the US$ 45.32-billion mark by 2010 and US$ 60.43 billion by 2015, says a study by CII and YES BANK. Corporate India is already firming up concrete plans to tap the US$ 100 billion-dollar rural retail market, which is growing at double the rate of urban markets, with innovative schemes and human resource policies. And with 87 per cent of rural markets not having access to any sort of organised marketing and distribution, this segment has tremendous potential for growth.
 
  
International Retailers
India's vast middle class with its expanding purchasing power and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets.
• The world's largest retailer, Wal-Mart, has tied-up with Sunil Mittal's Bharti Enterprises to enter the Indian retail market.
• Microsoft's first shop-in-shop pilot has been launched with the Tata Group subsidiary Infiniti Retail's multi-brand consumer durables retail format, Croma.
• Apple Inc has entered into an exclusive marketing and distribution deal with Reliance Retail through "iStore by Reliance Digital".
• US coffee chain Starbucks' is well on its way to set up its first store in India this year.
 
 
Agriculture Retail
India's huge domestic market, along with export potential and policy reforms has attracted a large number of corporates into the agricultural retail segment.
• ITC after establishing 6,400 kiosks covering 400,000 farmers is planning to increase its e-Choupal footprint by adding 20,000 more kiosks and 10 million farmers.
• Adani Agrifresh plans to invest US$ 251.79 million in the next three years to create a supply chain from farms to retailers of fresh fruits and vegetables.
• Reliance Retail plans to establish links with farms on several thousand acres in Punjab, West Bengal and Maharashtra with a multi-year US$ 5.6 billion investment.
• PepsiCo after has launched a five-year program with the Punjab Government to provide several hundred farmers with four million sweet-orange trees for its Tropicana juices by 2008.
 
 
Retail Reform
The Government allows 100 per cent foreign direct investment (FDI) in “cash & carry” through the automatic route & 51 per cent in single brand outlets. Besides, the franchise route is available for big operators. Further, the Government plans to open FDI into retail after convincing stakeholders about no threat from large players.
 

 
 
Case Study: Direct to home retail venture, Sangam.
>After six years of slow burn, Hindustan Lever has finally exited its direct to home retail venture, Sangam.The under Rs 100 crore business was sold off to Wadhawan Retail that runs the Spinach brand of grocery stores in Mumbai. But experts say to make money, the new owners will need to use Sangam in tamdem with more traditional formats. 

>When India's biggest FMCG company, Hindustan Lever, launched its direct-to-consumer retail venture: offering over 3,500 grocery and household products. Orders could be placed on the phone or online. It claimed a base of  50,000 regular customers. 

>Even though Sangam had successfully created effective systems, its poor delivery record failed to inspire customers.  Although delivery to the customer was effected within 24 hours, the call centre, manpower and transportation costs pinched Sangam's margins. In any case, grocery margins are low at around 15%.

> So, while HLL ran Sangam as a standalone service, Spinach will merge its operations with Sangam. The majority of Sangam's orders will be serviced through the stores, cutting down on delivery time and costs. It also expects to use Sangam's database to gain shopper insights.

> However, many analaysts argue that home delivery works best only in the time- strapped city of Mumbai. Otherwise, Indians love going to the market to shop.

> Subhiksha begs to differ saying that cities other than Mumbai will take to home delivery in a big way. It has launched the dial-in home delivery service in cities like Ahmedabad and Bangalore.
 
 
 
RETAILING INDUSTRY Portal http://www.retailduniya.com/  provides ..
* Retailers & Shopkeepers: Find exciting and profitable retailing opportunities
* Brands: Find Retailer & Shop Keepers to Retail you products and services
* Malls & Shopping Centers: Get Leading brands in your mall
* Retail Service Providers: List your company provide professional services to the Retailing Industry
 
 
 
Organised retail in India will top US$22bn by 2010: "ASSOCHAM"
The total retailing size in India is currently estimated at US$16bn of which organised sector accounts for only 25% market share and remaining 75% is in the unorganised sector 
The size of Organised Retail in India will exceed US$22bn mark from current level of about US$4bn with its space requirement touching over 220mn sq. ft., by 2010, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM). In a Paper brought out by ASSOCHAM on `Retail Scenario in India and Its Related  Issues', it has been stated that approx. 40mn sq. ft. is currently generating a business of about US$4bn in organised retail.

According to the Paper, the total retailing size in India is currently estimated at US$16bn of which organised sector accounts for only 25% market share and remaining 75% is in the unorganised sector. Slowly and gradually, with boom in retailing continuing, the organised retail sector in small towns beyond metros will grow at a staggering level of 50-60% as compared to less than 35% in the large cities purely on account of scarcity of space which is in plenty beyond metros with reasonable land prices and without cumbersome procedure for land acquisitions, says the Paper.
Commenting on the Paper, ASSOCHAM President, Sajjan Jindal said that, "India's vast middle-class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets and India provides for the ideal locations".  Since, Delhi and its suburbs have so far seen the growth of 100 bigger and smaller malls, roughly 600 new malls are coming up in other metropolis and large townships in which less than 35% of retail business is going to be transacted. 
The Paper reveals that over 1000 malls are in the pipelines for smaller townships in which the retail sector is projected to grow at over 60% because of ample availability of land and increased purchasing power of the folks living in those areas because of increased economic activities. Naturally, the large players will prefer to go there and put up their shops by sourcing their supplies from the places convenient to them, further states the Paper.


Retailers Association India (www.rai.net.in)
Retailers Association of India (rai) is the unified voice of in India retailers. rai working with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. rai is the body that encourages, develops, facilitates and supports retailers to become modern and adopt best practices that will delight customers. rai has a three charter aim of Retail Development, Facilitation and Propagation.
 
 
Top Players:
 
Aditya Birla Retail Ltd.
Arvind Brands Ltd

Bata India Ltd.
Bharat Petroleum Corporation Ltd.
Bombay Swadeshi Stores Ltd.

Crossword Bookstores Limited

Damas Goldfields Jewellery Pvt. Ltd.

Ebony Retail Holdings Ltd.

Fabindia

Garden Silk Mills Limited
Gini & Jony
Givo Ltd.
Globus
GR Thanga Maligai
Guardian Lifecare Ltd.

Heritage Foods (India) Ltd.

ITC Ltd – LRBD

K. Raheja Corp.
Kalanjali Arts and Crafts
Kirtilal Kalidas & Co
Koutons Retail India Ltd.

Levi Strauss & Company
Lifestyle Manipal Cure and Care Pvt Ltd.

McDonald's India

Nalli
NEXT Retail India Ltd.
Nirula's

Pantaloon Retial India Ltd.
Piramyd Retail Ltd.
Provogue (India) Ltd.

Raymond Ltd
Reliance Fresh
Reliance Petroleum Ltd.
Reliance World

Sankalp Retail Value Stores Pvt. Ltd.
Siyaram Silk Mills Limited
Spencer's Retail
Subhiksha

TCS Textile Pvt. Ltd. (The Chennai Silks)
The Bombay Dyeing & Manufacturing Co. Ltd
Titan Industries Ltd.
Trent Ltd.

Unilever India Exports Ltd.

Vivek Ltd.

Wadhawan Food Retail Pvt Ltd.
WITCO (India) Ltd.

Zodiac Clothing Co. Ltd.



Movers and Shakers:

  • Mr. Arun Narayan (National Head of Sale), Titan Watch.  
  • Mr. Kishore Biyani, Pantaloons.
  • Mr. B S Nagesh, Shoppers' Stop
  • Mr. Noel Tata, Trent Ltd
  • Mr. Vinay Nadkarni, Globus Stores
  • Mr. T. Shantakumar, Kirtilal Kalidas Jewellers Pvt. Ltd.
  • Mr. Sumantra Banerjee, RPG Retail
  • Mr. B A Kodandarama Setty, Viveks 
  • Mr. Vikram Bakshi, McDonalds India (North & East)
  • Mr. Ajit Joshi, Infiniti Retail Ltd
  • Mr. Rajiv Agarwal, The MobileStore Ltd
  • Mr. R C Agarwal, Vishal Retail Ltd
  • Mr. Gibson G Vedamani, Kirtilal Kalidas Jewellery Pvt. Ltd.
  • Mr. Kumar Rajagopalan (CEO), Retailers Association of  India. 
  • Ms. Saloni Nangia (VP), Technopak Advisors Pvt. Ltd.
  • Ms. Smeeta Neogi (Marketing Head), Westside
  • Mr. Rohit Aggarwal (Director), Lite bite foods Pvt. Ltd.
  • Mr. Rohtas Goel (CMD), Omaxe 
  • Mr. Vineet Nanda (VP Marketing), Omaxe
  • Ms. Sangeeta Assomall (CEO), Marigold Group  
  • Mr. Ravinder Zutshi (Deputy MD), Samsung India Electronics Ltd.

knol link : http://knol.google.com/k/direct-marketing-association-india/marketing-medium-retail/275cg0astabrk/63

 


Recent Buyers:
  • Indian School of Business, Hyderabad
  • Unicef
  • IIM Kozhikode
  • Focus Worldwide, USA
  • Amnesty International UK
  • Acxiom
    Mr. JERRY JONES
    www.acxiom.com
    :: As the global leader in data management, Acxiom makes information intelligent. Tailored for a wide range of industries and business needs, our products, services and solutions help the world’s leading companies strengthen their relationships with existing customers and initiate relationships with the right new customers.  We help companies increase revenue, reduce costs, lower risk and improve profits.
  • Avalon Consulting
    Ms. Aparna Dileep Gole
    www.consultavalon.com
    :: Avalon Consulting is an international management consulting firm that advises clients across the world on strategy, business transformation and innovation. It is part of the 1000-people Avalon Group which straddles the entire knowledge value chain. Apart from Avalon Consulting, the Group has two other entities – Avalon Global Research, a global market research firm geared to do very quick, high-level (one day) product, sector or country studies as well as full-fledged research exercises; and Ugam Solutions, a leading provider of Marketing Analytics for global MR firms, management consultants and corporates.
  • Deutsche Post World Net
    Mr. Joerge Hanser
    www.deutschepost.de
    :: Our retail outlet network: State-of-the-art service with high standards of quality and innovative services. Ideas that get your postal items on their way - simply, easily and using first-class processes. Deutsche Post World Net - the world's leading logistics group. Facts and Figures.
  • e-Dialog Emea
    Mr. Jay Saini
    www.e-dialog.com
    :: e-Dialog is the proven provider of advanced e-mail marketing and database technologies, products, strategies, and services for permission-based e-mail marketers. Whether clients are looking for a full-service, self-service or collaborative relationship, we have the solutions to meet their needs.
  • E-Merges.com
    Mr. Shawn Harmon
    www.e-merges.com
    :: A successful Maryland corporation, e-Merges has different mailing lists that are variously used by diverse professionals.
    Direct mail, has been – and remains – a primary channel to reach voters and prospective customers. Elected officials, businesses, scholarly and charitable institutions, and nonprofit organizations are all e-Merges clients.
  • Instacamp Marketing
    Mr. Ritesh Agnani
    www.instacamp.com
    :: InstaCamp is at the forefront of mobile marketing & advertising, which is one of the most recent developments set to revolutionize the world of marketing
    .No form of marketing was ever as personal or as relevant and yet as cost effective!
  • Loyalty Solutions & Research Ltd.
    Mr. Mayur Upadhyay
    www.imintpoints.com
    :: Loyalty Solutions & Research Limited (LSRL), incorporated in February 2006, is a network company of ICICI Venture. LSRL's core line of business is to conceptualize, design, develop & promote consumer loyalty programs.
    The company's management & advisory team brings decades of experience in enhancing consumer experience through unique customer rewards & loyalty solutions.
  • Quadriga Art Inc.
    Ms. Rebecca Sijl-Gacel
    www.quadrigaart.com
    :: Quadriga is a seventy year old multi-faceted manufacturing, publishing, retail supply, full-service fundraising and direct mail marketing company. We stand for excellence, imagination, quality and creativity. We believe in what we do, and how we do it. 
  • SurfGold India Pvt Ltd.
    Mr. Siddharth Reddy
    www.surfgold.com
    :: We help companies profit from their relationships with their customers, channel partners and employees by providing innovative RELATIONSHIP MARKETING solutions and services.
  • Tata Motors Limited
    Ms. Charu Gulati
    www.tatamotors.com
    :: Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer.
  • Tecnova India Pvt. Ltd.
    Mr. Prateek Rastogi
    www.tecnovaglobal.com
    :: TECNOVA is a Consulting firm specializing in providing workable strategy solutions and implementation assistance to global companies (Europe, South East Asia & USA) for leveraging the “India Advantage”. They have helped global companies investigate opportunities, understand markets, startup and business, compete more effectively, and expand in India.
  • Valuefirst Messaging
    Mr. Deepak Singh
    www.vfirst.com
    :: ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service.
     ValueFirst combines signalling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.     
  • vMobo
    Mr. Vinu Sundaresan
    www.vmobo.com
  • Zero-Sum Wireless Solutions India Pvt.Ltd.
    Mr. Vivek Chaturvedi (President)
    :: Zero-Sum Wireless Solutions has been launched in acknowledgement of India’s emergence as the most dynamic and exciting mobile market in the world. The management at our parent company, Zero-Sum Ltd. Japan see the vast synergies between Japan’s cutting-edge mobile world and India’s growing and fast maturing market.
 
  
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