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Report on Direct Marketing in |
Using Paypal
Step 2 .. Inform us by mail:
Indian School of Business, Hyderabad E-Merges.com Instacamp Marketing SurfGold India Pvt Ltd vMobo
Recent Users: Our article on "Direct Selling and MLM" published on website dmi-news.com : This report serves to give readers an overview of Direct marketing in Chapters cover legislations, players, marketing media with an emphasis upon the Direct Marketing element. Thus, for marketing media = Television, the focus in our report will be upon Direct Response Television marketing. The subject is then expounded by elaorating upon statistics, leading players, issues, and opportunities. The report is rounded off with case studies on integrated Direct Marketing. This is a subscription-based report. This means that for a full year, you can: > Ask for an updated version whenever you wish. > Ask unlimited number of questions. Format For the Chapters This report is regularly updated as follows: > Weekly updation by our researchers, and editors. > Answers to queries from marketers all over the world are also incorporated here. > Firms practicing Direct Marketing, Service providers, and professionals are also invited to beef up the report with their contributions. > Due to the up-to-date nature of the service, previous versions are trashed.
For deserving students, considering them as a special case, please write to us ( with an attachment of your senior's request ) for getting full content of the following two chapters free of cost: (01) The environment : Direct Marketing Report-Chapter Names with Synopsis:
DM Report is a 1-year subscriptions: Updated by continuous stream of queries & feedback * the report focuses upon the element of direct marketing within the Marketing Industry. * Benefits of a subscription-based report. * updations happen automatically in response to queries from readers The environment : India: Economy * India: Economy * At 9 pc, India's growth story gets better and better * Demographics * The Economic Survey for 2007-08 _ highlights: The environment: Direct marketing through history / US market size / Additional Reading * Direct marketing has been the predominant method of economic exchange all through history. * Marketers spent $173 billion on direct marketing in the United States * Additional Reading The environment: Direct Marketing in India * The Direct Marketing Association - India / A mentor for marketers * Projections of the size of DM in India * Different media- spends * Nature of businesses spending on DM * Unorganised Sector * Overview * Industry structure / key players. The environment : Privacy / Legislation / Consumer rights * Constitutional protection .. * The Information Technology Act, 2000 (“IT Act”). ** provisions relating to data protection * Applicability of IPC: * Moves supplementing legislation.. * A Do-not-call list has now come into operation. * Bureau for reporting bad credit risk consumers. * Consumer protection. * Self-regulation is monitored by the DMA. Direct Marketing tools : Payment Options * Credit Card: * Cheque * Cash * Internet gateways, eg Pay Pal, ICICI, * Cash On Delivery * Mobile Phones Direct Marketing tools : Databases and Lists * Mail: Bridging the gaps. * There are at least 1000 list-compilers: * For non-compiled lists, * databases that have a billable relationship... * Hurdles ... Direct Marketing tools: Tele-marketing and National Do Not Call Registry * The telecom market. * Top Users of Tele Marketing. * Indian Banks’ Association (IBA) - Restrictions. * National Do Not Call Registry * Tele-marketing agencies . Direct Marketing tools : CRM / Customer Relationship Management * Review / comparison between CRM Sites Direct Marketing tools: Tele-faxing * Bulk Faxing Services Marketing Medium= Mail / DM enabler = Indian Post Department * Direct Mail * Services. * Challenges And Opportunities. * Initiatives and Products. * Speed Post & Media Post. * Spice Telecom Ties up With Karnataka Postal Department. Marketing Medium= Mail / DM medium = Postal Campaigns etc / Direct Mail * Projections & future outlook of the direct mailing industry * Reasons which would “be likely to increase consumer interest in direct mail” * Direct mails – addressed. * Examples... * Direct mails – Un addressed. * Distribution of Mail Order Sales. * Costs of a mail campaign. * Postal Campaign: Marketing Medium = Mail / Service provision = Mail monitoring Mail monitoring services is provided by us.. Some recent international mail campaign ... Marketing Medium = Mail / DM element = Courier Services Courier Services: * Introduction * India Courier Market. * Key Players. * Service Categories. * Charges and Rates Direct Mail Management * What do we mean by Mail Management ? * What are the elements of Mail Management ? * What are the tools of Mail Management ? * What are the specific products used for Mail Management ? * From where may one purchase the machinery used in Mail Management ? * Who is a client for Mail management services ? Marketing Medium= Mail / DM element = Letter-shopping * An Introduction * The cost of a typical campaign of 1000 mail-pieces * Cost of a typical direct-mail campaign.. * Big Player : MegaCalibre, Delhi. Marketing Medium = Internet * Online Traffic. * Growth rate of desktops. * Internet Service Providers (ISP). * Charges. * Important Indian Internet sites. * HLL’s initiative Marketing Medium = Internet / DM Element = Web-Statistics Marketing Medium = Internet / DM Element = Web Sites Cookie Indian marketers have started using cookies to track viewer behaviour. Marketing Medium = Internet / DM element = Search Engine Optimization Search Engine Optimization- PPC Management- Search Engine Submissions- Directory Submissions- Link Building- Paid/Sponsored Listing- Article submissions- RSS Feeds- Affiliate marketing- Pod Casting- Marketing Medium = Internet / DM Element = Email * Direct E-mail Marketing. * Can Spam Act. * Many businesses turn to professional Email Marketing companies for better results: players include ... * e-newsletters are taking over * e-alerts by email are becoming more relevant. * Both e-newsletters and e-alerts are "media-property" * Safegaurds are in place to ensure Marketing Medium = Retailing / DM element = Direct Sales / network marketing * The Indian Direct Selling Association (IDSA) * The Growth... * Key Players. * The Volume of Direct Marketing & growing segments... * Human Resources. * Direct Sales Case Study / Hindustan Lever Marketing Medium = Radio > FM channels foresee big profits as ad revenue soars ... Marketing medium = Mobile Telephony / Direct Marketing through SMS * The mobile advertising market. * Types of business models. * Value adding Services. * The challenges. * Latest Offerings. * Content Providers. * SMS marketing * Vendors * Advertisers Marketing Medium = Print / DM element = Mail order catalogs * Mail order describes the buying of goods or services by mail delivery * Catalog-based models have been tried in India in the past. Marketing Medium = Print / DM element = Magazines > English magazines account for only 6% of the Rs 9,000 cr of print ad revenue. >With the government easing entry norms for international magazines, a slew of foreign magazines in both the news and non-news genre are making a beeline to enter the Indian market next year. These include Harper’s Bazaar, Esquire, Inc, Technology Review, Playboy, and Business Week, among others. >International magazine groups including BBC Magazines, Technology Review Inc (an independent media company owned by the Massachusetts Institute of Technology), Playboy Enterprises Inc, and Hearst Communications were among those evaluating their Indian foray. Marketing Medium = Print / DM element = Couponing * Print media advertising. * Coupons are another, very versatile, way of offering a discount. Marketing Medium = television / DM element = IPTV > IPTV or Internet Protocol television Marketing Medium = Television / Direct Response Television ( DRTV ) * The key success factors. * Tele-Commerce. * The stages before the product is with the end consumer. * The key players in the Indian market. * Market Share and sales distribution. * Top-selling Products. Marketing medium = Television / DM element = Direct-to-Home (DTH) * Is DTH cost-effective? * DTH - Service Providers. * DISH TV - Services and Tarriffs. * TATA SKY - Services and Tarriffs. * DD DIRECT+ - Services and Tarriffs. Marketing Medium = Retail / DM element = Multi Level Marketing (MLM) * The Share Culture. * Multi-Level-Marketing is divided into two camps. * Major Players. * Pyramid scheme are illegal schemes ... * Legislation on direct selling Marketing Medium = Retail / DM element = Direct Sales * India has topped AT Kearney's annual Global Retail Development Index * Kids' retail. * Mobile Retail. * Rural Retail * International Retailers. * Agriculture Retail. * Retail Reform. * DM in retail * Case Study : direct to home retail venture, Sangam. Indian Direct Marketing Case Study: Indian Terrain: * About the firm. * Media use and Response Rate. * Positive Results. Indian Direct Marketing Case Study: ICICI Prudential * Retirement solutions. * Market Scenario. * Oppurtunity, Barriers and Challenges. * Strategies. * Sales, and Market Shares .. Indian Direct Marketing Case Study: Rebranding UTI-to-Axis bank The case is about the corporate rebranding of the erstwhile UTI Bank, a leading private sector bank in India, to Axis Bank. The bank hired Ogilvy & Mather (O&M) to design and implement the rebranding campaign. The simple but high-decibel integrated marketing communication campaign sought to reassure the bank's customers that nothing had really changed in the bank except its name. Indian Direct Marketing Case Study : Lead India Campaign / Times Of India > A nationwide initiative to find the country's next generation of leaders using a TV talent show. Indian Direct Marketing Case Study : Artistanal Clusters Direct Marketing From Artistanal Clusters Through Internet Indian Direct Marketing Case Study: HUL's Online Social Networking Initiative This case discusses the online community-building initiatives of Indian FMCG major Hindustan Unilever Ltd for its beauty shampoo brand, Sunsilk. HUL was one of the largest spenders in the traditional advertising media. Indian Direct Marketing Case Study: Synovate Healthcare Synovate Healthcare Launches Diabetes Therapy Monitor in India Marketing in Industry = Television * Snapshot on TV advertising in Q1 2007 ... * Top Sectors on TV in the first quarter of 2007. * Top Categories of Advertisers Television in January-September 2006-07. * Media buying can be done by large firms like... * Share of Channel Genres in TV advertising. Marketing in Industry = Schools / Direct Marketing to kids In-school promotions have evolved from just dumping products on kids to promotions that are relevant to them. Today, they are educational and entertainment events designed to make children more informed about brands and choices. Marketing in Industry: Banks: Credit cards * Credit Cards - The India Genesis * Service providers, and their usage * Credit Card: A brief scenario. * Bancassurance case studies.. Marketing in Industry: Banks: Debit Cards *What is a debit card? *What is the difference between a Debit Card and a Credit Card? *What is International Debit Card? * Debit Card Service Providers: Marketing by NGOs > Using Marketing Skills and Media to Keep Young People Alive Marketing in Industry = Insurance * Insurance Regulatory and Development Authority. * Life Insurance / General Insurance / Micro Insurance. * De-Tarrifing & Government Initiatives. * New Trends and Target. * The Future. Direct Marketing in Industry = Fundraisers > Top Players > FAQs Marketing in Industry : Energy drinks * Energy drinks * Coca-Cola’s Shock * Red Bull * Rhino’s, * Bullet, * Cloud 9 * Amway XL, * Power Horse. * SoBe Adrenaline Rush Direct Marketing in Rural India * What is Rural ? * Top PLayers * Demographic details of Indian Rural Markets. Directory of Service Providers / Service Users Members with Profiles
Even book clubs are run as an add-on to an existing publication, rather than an effort to make sales. Neiman Marcus of the USA also dropped out after doing a test run. Currently some shops send their catalog to existing as well as prospective customers just as a brand building exercise rather than for shopping, e.g. Shoppers Stop, Wills. Today, digital technology for the production of catalogs and the possibility to distribute both in print as well as electronic form can potentially allow several other categories to be retailed through catalog such as clothing, home appliances and other home hardware and giftware. ........................ Please click here for the REPORT upon Network Marketing.....
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Favoring: DIRECT MARKETING ASSOCIATION
A/C NO. 00122000004687
Acxiom
Mr. JERRY JONES
www.acxiom.com
:: As the global leader in data management, Acxiom makes information intelligent. Tailored for a wide range of industries and business needs, our products, services and solutions help the world’s leading companies strengthen their relationships with existing customers and initiate relationships with the right new customers. We help companies increase revenue, reduce costs, lower risk and improve profits.
Avalon Consulting
Ms. Aparna Dileep Gole
www.consultavalon.com
:: Avalon Consulting is an international management consulting firm that advises clients across the world on strategy, business transformation and innovation. It is part of the 1000-people Avalon Group which straddles the entire knowledge value chain. Apart from Avalon Consulting, the Group has two other entities – Avalon Global Research, a global market research firm geared to do very quick, high-level (one day) product, sector or country studies as well as full-fledged research exercises; and Ugam Solutions, a leading provider of Marketing Analytics for global MR firms, management consultants and corporates.
Deutsche Post World Net
Mr. Joerge Hanser
www.deutschepost.de
:: Our retail outlet network: State-of-the-art service with high standards of quality and innovative services. Ideas that get your postal items on their way - simply, easily and using first-class processes. Deutsche Post World Net - the world's leading logistics group. Facts and Figures.
e-Dialog Emea
Mr. Jay Saini
www.e-dialog.com
:: e-Dialog is the proven provider of advanced e-mail marketing and database technologies, products, strategies, and services for permission-based e-mail marketers. Whether clients are looking for a full-service, self-service or collaborative relationship, we have the solutions to meet their needs.
Mr. Shawn Harmon
www.e-merges.com
:: A successful Maryland corporation, e-Merges has different mailing lists that are variously used by diverse professionals.
Direct mail, has been – and remains – a primary channel to reach voters and prospective customers. Elected officials, businesses, scholarly and charitable institutions, and nonprofit organizations are all e-Merges clients.
Gmx
Mr. Peter Freislederer
www.gmx.de
Mr. Ritesh Agnani
www.instacamp.com
:: InstaCamp is at the forefront of mobile marketing & advertising, which is one of the most recent developments set to revolutionize the world of marketing
.No form of marketing was ever as personal or as relevant and yet as cost effective!
Loyalty Solutions & Research Ltd.
Mr. Mayur Upadhyay
www.imintpoints.com
:: Loyalty Solutions & Research Limited (LSRL), incorporated in February 2006, is a network company of ICICI Venture. LSRL's core line of business is to conceptualize, design, develop & promote consumer loyalty programs.
The company's management & advisory team brings decades of experience in enhancing consumer experience through unique customer rewards & loyalty solutions.
Quadriga Art Inc.
Ms. Rebecca Sijl-Gacel
www.quadrigaart.com
:: Quadriga is a seventy year old multi-faceted manufacturing, publishing, retail supply, full-service fundraising and direct mail marketing company. We stand for excellence, imagination, quality and creativity. We believe in what we do, and how we do it.
Mr. Siddharth Reddy
www.surfgold.com
:: We help companies profit from their relationships with their customers, channel partners and employees by providing innovative RELATIONSHIP MARKETING solutions and services.
Tata Motors Limited
Ms. Charu Gulati
www.tatamotors.com
:: Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer.
TECNOVA INDIA PVT. LTD.
Mr. Prateek Rastogi
www.tecnovaglobal.com
::TECNOVA is a Consulting firm specializing in providing workable strategy solutions and implementation assistance to global companies (Europe, South East Asia & USA) for leveraging the “India Advantage”. They have helped global companies investigate opportunities, understand markets, startup and business, compete more effectively, and expand in India.
Valuefirst Messaging
Mr. Deepak Singh
www.vfirst.com
:: ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service.
ValueFirst combines signalling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.
Mr. Vinu Sundaresan
www.vmobo.com
Zero-Sum Wireless Solutions India Pvt.Ltd.
Mr. Vivek Chaturvedi (President)
:: Zero-Sum Wireless Solutions has been launched in acknowledgement of India’s emergence as the most dynamic and exciting mobile market in the world. The management at our parent company, Zero-Sum Ltd. Japan see the vast synergies between Japan’s cutting-edge mobile world and India’s growing and fast maturing market.
Embassy of
which is published by a UK Magazine.
* Introduction
* Top Players
* Size of the Market
* Case studies
* Statistics
* Issues
* Opportunities
These report data were obtained from government sources, trade associations and publications, business journals, company literature, investment reports and interviews with industry players. In most cases, market data span the 2004-2008 period.
How we help make introductions
We maintain an up to date database of all the contacts of the industry players mentioned in the report. Should you wish to contact them, please let us know, and we shall be happy to make the introductions.
(02) The environment: Direct Marketing in
FAQ:
Answer: Older versions of the report are not available. The direct marketing report is regulalry updated and all the important statistics are archived in the new version itself. e.g population in 2006 >> then in 2007 >> then in 2008.